Responsibilities

• Job Description : Responsible for developing and executing digital strategy for assigned blogs, microsites, and strategic initiative digital properties, ensuring a consistent, user-centered experience across Cincinnati Children's digital touchpoints.
• Uses analytics, user experience (UX) principles, content strategy, search optimization, and digital governance practices to improve discoverability, engagement, and performance.
• Serves as the primary strategist for blogs and a growing microsite portfolio, including the development and management of a new microsite program.
• Establishes and maintains program standards—including templates, tiering frameworks, distributed authorship models, and service level agreements—while providing strategic consultation, planning, optimization, and governance throughout the digital property lifecycle.
• Supports enterprise growth initiatives, partnerships, and innovation efforts by defining digital requirements and user experiences that align with organizational, brand, accessibility, and governance standards.
• Client Relationship Management - Manage the digital strategy consultation, resulting content and UX plans and execution for multiple assigned clients spanning the entire medical center, including Research and Patient & Family blogs, microsites, strategic initiative websites, and other assigned digital properties.
• Exercise sound judgment, critical thinking and communication skills to balance clients goals, digital best practices and established governance principals.
• Determine and execute reporting needs to monitor performance to Key Performance Indicators (KPIs) and meet the needs of the client.
• Show flexibility and adaptability in client interactions, changing approach or method of communication to best match clients interest, availability, goals and technical knowledge.
• Effectively translate technical or complex concepts into laymans language that matches your clients knowledge or engagement level.

Requirements

• Bachelor's degree in a related field
• Minimum of 2 years of experience in a related field, including content strategy development, content governance, and website maintenance.

Preferred

• Ideal candidates will have experience with:
• Digital strategy for websites, blogs, microsites, and other digital properties.
• Content management systems (CMS), including Sitecore.
• Content strategy, information architecture, and user experience (UX).
• Web analytics, KPI reporting, and performance optimization.
• Search engine optimization (SEO) and digital discoverability.
• AI search optimization and emerging digital trends.
• Managing digital properties within healthcare or other complex organizational environments.