Responsibilities

• Directly supervise, mentor, and manage daily workflows for a team of Digital Content Creators (DCCs), enforcing strong editorial ethics, high production quality, and consistent brand voice.
• Champion a video-first newsroom mindset, guiding the team away from traditional text publishing to focus on video, social clips, and live feed distribution.
• Set platform growth KPIs, and establish best practices for visual storytelling and video editing workflows on social media and the web.
• Partner directly with the Fox Local Los Angeles Streaming Content team to identify high-value live feeds for social distribution, driving social reach back into active viewership for the FOX LOCAL live streaming app.
• Optimize all social output using platform-native features, including custom video thumbnails, strong visual hooks, optimized aspect ratios, engaging captions, and algorithmic best practices.
• Coordinate regularly with digital and social leadership at KTVU (San Francisco) to align content strategies, co-promote major statewide news events, and share cross-market video assets across California.
• Establish shared social playbooks, test emerging platforms, and leverage regional audience synergies between Northern and Southern California news operations.
• Monitor real-time platform analytics and performance metrics (completion rates, average watch time, reach, engagement) to refine video strategies and maximize organic reach.
• Maintain strict news judgment and ethical standards in fast-paced breaking news situations, ensuring speed to publish never compromises accuracy or brand integrity.

Requirements

• 3+ years of experience building and executing social media strategies for video-centric publishers, digital media brands, streaming platforms, or major broadcast newsrooms.
• 2+ years of experience leading a team of content creators, such as social producers, video editors, or digital content teams.
• Proven Track Record in Video Growth: Strong portfolio demonstrating audience growth and high engagement via short-form vertical video (TikTok, Instagram Reels, YouTube Shorts) and live video streaming and distribution.
• Technical Editing & Publishing Tools: Advanced proficiency with Adobe Photoshop and/or live-clipping/publishing technology (e.g., Wildmoka, Grabyo, SnapStream, SocialNewsDesk).
• Excellent writing skills, strong newsroom instincts, and deep familiarity with Southern California social media consumer culture and audience drivers.

Preferred

• Experience collaborating across multi-market partner teams, broadcast production desks, and digital streaming groups is a plus.
• Education: Bachelor’s degree in Journalism, Communications, Digital Media, Marketing, or equivalent practical experience preferred.

Benefits

• medical/dental/vision, insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.