Responsibilities

• Own the strategy and tactics, as well as performance and outcomes of an assigned book of retail media accounts
• Plan, build and optimise campaigns hands-on across Amazon, Walmart, Instacart, Target, and other retail media networks, including day-to-day management as the account requires it
• Investigate performance issues and opportunities, and bring recommendations clients act on
• Advise senior client stakeholders on media planning, budget allocation across networks, and retail media best practice
• Co-lead QBRs and strategic reviews with your direct manager
• Build custom analyses, reports and automations where the standard tools and templates fall short
• Mentor less experienced colleagues and contribute to team playbooks and process
• Partner with product development, sales, technical account management and sales engineers to drive platform innovation and capture market opportunity

Requirements

• Amazon and Walmart. Hands-on across Sponsored Products, Sponsored Brands, Sponsored Display, Walmart Connect sponsored search, plus Vendor Central, Seller Central and the 1P versus 3P distinction.
• Analytical depth. Root-cause analysis rather than surface reporting, and the judgement to tie metrics back to the client's actual business objectives rather than optimising to a dashboard.
• Strategic translation. Turning ambiguous client goals into strategy, plans and narratives clients can carry to their own leadership, built around Skai's technology and the right partners.
• Stakeholder range. Credible from the analyst running day-to-day to the executive who owns the budget, within the same account.
• Cross-functional operation. Fast-paced, matrixed environments where delivery depends on teams that do not report to you.
• Ownership and follow-through. Takes problems to resolution rather than to the next person, picks up what is unowned, and does the right thing because it is right rather than because it was asked for.

Preferred

• AMC experience, used to answer questions standard reporting cannot, build custom audiences and analyses (for example incrementality or multi-touch attribution), and change what a client does next.
• Retail media ecosystem fluency. How retailer economics, onsite, offsite and DSP, 1P and 3P, and shopper marketing fit together, and why a tactic that works on one network fails on another.
• Advanced use of generative AI tools such as Claude to produce your own technical outputs, from reshaping data to reports, automations and custom agents. A software engineering background is not required.
• Breadth across other retail media networks: Instacart, Target and Roundel Media Studio, Criteo, CitrusAd, Epsilon, Kroger Precision Marketing, Amazon Retail Ad Service. Breadth across several matters more to us than depth in any single one.
• Agency-side background. This is the most directly relevant experience for the role, though we welcome strong candidates from the brand, retailer and platform sides.
• Total commerce context. Familiarity with how retail media sits alongside shopper marketing, trade budgets and joint business planning with retailers.
• Skai, or a comparable retail media or search management platform.
• Collaborating with a global team, both locally and virtually.