Digital PR Specialist

Chicago, IL (Remote)

$65K/yr – $74K/yrMid Level3+ years expFull time

Posted 1 day ago

Job Summary

Own media relations and content-led outreach for diverse B2B/B2C clients, building data-driven story ideas, media lists, and pitches while coordinating with the content marketing team.

  • Lead creation of data-driven stories and pitches for national coverage
  • Develop and manage targeted media lists and stakeholder relationships
  • Collaborate with content marketing to establish clients as industry authorities

Job Description

Responsibilities

  • Generate creative ideas to develop as content and pitch to journalists/bloggers
  • Build media lists for a variety of B2B and B2C clients across a wide range of industry groups
  • Work with our content marketing team to create unique, proprietary data to establish our clients as industry experts in their field
  • Pitch content generated by our team to news media for the primary purpose of generating coverage and visibility for our organic growth clients
  • Monitor news and proactively pitch new stories
  • Have a firm grasp on writing effective leads
  • Nurture and develop relationships with writers, reporters and bloggers
  • Conduct comprehensive research including validating sources and finding the most recent and relevant data available

Requirements

  • Passion for public relations, data-driven content, email outreach and media relations
  • Experience running surveys and crafting stories from data to pitch to national news
  • 3-5 years experience working in an agency or similar PR environment for major U.S. brands
  • Strong interpersonal skills, with ability to form productive working relationships
  • Strong project management skills, with ability to juggle multiple projects while still working effectively
  • Ability to set priorities, meet deadlines and work independently
  • Strong attention to detail, i.e. near perfect grammar and strong editing skills

Preferred

  • Basic to intermediary SEO knowledge
  • Experience using Microsoft Office and/or the Google Doc tool suite
  • Experience using a media relations tool such as Muck Rack or Cision

Benefits

  • Perks for United States residents include 100% health, vision and dental benefits, 50% 401k match up to 6% of your salary, donation matching, career development training, unlimited PTO, work-from-home equipment and free pens. Everyone loves free pens.
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Siege Media

We help growing brands scale with SEO, GEO, content marketing and PR. We're 100% remote, have a national reach and help some of the biggest and best brands on the web. We were named to the Inc 5000 6x, as well as one of Inc's "Best Places to Work" 2x.

Founded in 2012
Austin, Texas, USA
114 employees (95 in marketing)

Salaries

Posted range

$65K/yr – $74K/yr

Taken straight from the job posting.

See all Siege Media salaries

Traffic Signals

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97.7K
Traffic Source Mix
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47%
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Referral
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Social
2.5%
Paid
0.8%

Headcount Trend

Current headcount: ~114
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Digital PR Specialist

Siege Media · Chicago, IL · Remote