Digital PR Manager

Chicago, IL (Remote)

$80K/yr – $85K/yrSenior Level5+ years expFull time

Posted 4 days ago

Job Summary

Own and lead the Digital PR program across multiple client accounts, driving strategy, execution, and client satisfaction while mentoring a small team.

  • Lead DPR conversations and campaigns for client portfolios
  • Manage client relationships and KPIs to ensure success
  • Guide a 2-3 person team of Data Journalists and PR Specialists

Job Description

Responsibilities

  • Own the Digital PR relationship for 4-6 assigned clients
  • Lead DPR conversations, set expectations, communicate campaign progress and performance, navigate challenges, and identify opportunities to improve the engagement
  • Be accountable for client satisfaction, retention, and the overall quality of the DPR experience
  • Lead strategy for assigned clients, including developing campaign roadmaps, identifying timely news opportunities, evaluating campaign ideas, and determining the right mix of proprietary data, reactive PR, linkable assets, and other promotion levers
  • Ensure campaigns align with client objectives, news cycles, and media demand
  • Oversee the end-to-end campaign lifecycle across assigned accounts, ensuring campaigns are properly scoped, scheduled, launched, and promoted on time
  • Proactively identify blockers, manage competing priorities, and coordinate with internal stakeholders to keep work moving
  • Provide direction and support to a team of 2-3 Data Journalists and PR Specialists working on assigned accounts
  • Delegate effectively, provide actionable feedback, and develop team members' strategic and executional capabilities
  • Monitor campaign and account performance against DPR KPIs, such media mentions, mentions per campaign, open rates, on-time launches, and client satisfaction

Requirements

  • 5+ years of PR experience in an agency environment
  • Proven experience managing client relationships and being the primary point of contact for accounts
  • Experience developing campaign strategy and roadmaps, including proprietary data, reactive PR, and linkable assets
  • Experience leading and mentoring a PR team
  • Experience using project management and team collaboration platforms like Google Workspace, Slack, Zoom, and/or Productive
  • Strong written and verbal communication skills for client-facing presentations and difficult conversations
  • Track record of hitting performance KPIs such as media placements, LLM mentions, backlinks, and on-time campaign delivery
  • Ability to set priorities, meet deadlines, and work independently

Preferred

  • Experience working with clients in the fintech, SaaS, and/or ecommerce industries
  • Familiarity with media relationship-building and pitch strategy
  • Experience with performance reporting tools and client dashboards
  • Bachelor’s degree in marketing, public relations, journalism, or a related field
  • Experience working and collaborating in a 100% remote setting with teammates and clients across multiple time zones

Benefits

  • Perks for U.S. employees include 100% health, dental, and vision benefits, unlimited PTO, and remote-friendly work environments (with a preference for Austin or a willingness to travel for periodic team gatherings).
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Siege Media

We help growing brands scale with SEO, GEO, content marketing and PR. We're 100% remote, have a national reach and help some of the biggest and best brands on the web. We were named to the Inc 5000 6x, as well as one of Inc's "Best Places to Work" 2x.

Founded in 2012
Austin, Texas, USA
114 employees (95 in marketing)

Salaries

Posted range

$80K/yr – $85K/yr

Taken straight from the job posting.

See all Siege Media salaries

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Digital PR Manager

Siege Media · Chicago, IL · Remote