Responsibilities

• Plan and deliver campaigns that secure high‑quality backlinks and citations from US and global publishers, broadcasters, and digital outlets.
• Turn proprietary betting data (odds, offers, Bet Builder insights, user trends) into stories journalists want to reference and link to.
• Build full‑funnel campaigns, including data‑led research projects, long‑form studies, partnerships, and interviews with sports personalities and commentators.
• Use Oddschecker’s and FairPlay’s datasets to originate newsworthy, US‑relevant angles across NFL, NBA, MLB, college sports, and other key codes.
• Proactively pitch US and international journalists, bloggers, and on‑air talent with timely insights and press materials.
• Maintain and grow relationships with newsroom editors, sports desks, betting and business reporters, and industry media across key US states and national outlets.
• Write and distribute high‑quality press releases, media notes, and supporting assets that meet editorial standards and compliance requirements.
• Produce companion content on owned properties to act as link targets, traffic drivers, and long‑term SEO assets for campaigns.
• Hitting link acquisition targets (quality, relevance, authority) and branded mentions across priority markets, with a strong focus on US coverage.
• Driving measurable improvements in organic visibility and inclusion within AI/LLM surfaces through robust citations and well‑structured campaign assets.

Requirements

• 4+ years in Digital PR/Communications for sport, entertainment, or data‑driven consumer brands (agency or in‑house), ideally with US market exposure.
• Genuine passion for sport and betting, with a strong instinct for trends, timely angles, and US‑specific story hooks.
• Proven success earning high‑authority links and coverage through data stories, research, and strong media relationships.
• Exceptional written English for press releases, pitches, by‑lines, and data‑led narratives, with the ability to adapt tone for US publications.
• Established media contacts and the ability to quickly build new relationships across US, UK, and global sports and betting outlets.
• Comfortable working with datasets (e.g., Oddschecker, WhoScored) to create accurate, compelling PR assets and explain methodology clearly.
• Proficient with PR/SEO tools (media databases, monitoring and outreach platforms, link auditing, analytics)
• Strong reporting skills: can connect PR outputs to business metrics and communicate impact to stakeholders.
• People‑management experience (direct line management or mentorship) with a coaching‑focused approach.

Benefits

• Attractive Compensation Package: Competitive salary and performance-based bonuses. The annual salary range for this position is $75k - $88k.
• Ample Time Off: Unlimited PTO plan and paid holidays to ensure a healthy work-life balance
• Comprehensive Health Coverage: Fully covered employee medical, dental, vision and life insurance plans
• Robust Retirement Savings: 401(k) plan with a substantial employer match to secure your future
• Continuous Growth Support: Reimbursement for professional development opportunities