Digital Paid Media Manager

Blackburn, West Lothian, UK (Hybrid)

£55K/yr – £65K/yrSenior Level5+ years expOther

Posted 11 hrs ago

Job Summary

Own and optimise paid media campaigns across Google Ads and Microsoft Advertising, drive performance for a catalogue of millions of SKUs, and collaborate with Analytics, Product, Creative and Sales to align campaigns with inventory and demand.

  • Develop automation, tools, and workflows to boost efficiency and scalability.
  • Ensure GDPR and regional data privacy compliance.

Job Description

Responsibilities

  • Setting up, managing, and optimising paid media campaigns across Google Ads and Microsoft Advertising (Search, Shopping, Display, Performance Max)
  • Supporting large-scale product advertising across a catalogue of millions of SKUs
  • Monitoring performance against key metrics such as revenue, ROAS, acquisition, and engagement
  • Analysing complex performance data to identify optimisation opportunities and provide actionable insights
  • Collaborating with internal teams (Analytics, Product, Creative and Sales) to align campaigns with inventory, pricing, and demand
  • Maintaining and optimising product feeds in line with Google Merchant Center best practices
  • Supporting agency and vendor relationships through data insights and performance reporting
  • Implementing new tools, automation, and workflows to improve efficiency and scalability
  • Ensuring compliance with GDPR and regional data privacy requirements
  • Keeping up to date with industry trends, competitor activity, and new paid media opportunities

Requirements

  • 5+ years experience in digital marketing with hands-on expertise in Google Ads and Microsoft Ads
  • 3+ years experience managing e-commerce and Google Shopping campaigns
  • Proven experience managing international search campaigns
  • Proven experience managing campaigns across multiple European markets with the ability to operate across multiple languages, currencies and regional buying behaviours
  • Strong analytical skills with the ability to interpret data and prioritise opportunities
  • Experience working with large budgets and complex campaign structures
  • Proficiency with Google Analytics and advanced spreadsheet skills (Excel, pivot tables)
  • Strong communication skills and the ability to collaborate cross-functional

Preferred

  • Experience within electrical, automation, MRO, or parts-based industries
  • Experience using tools such as Google Merchant Center, SQL, or WhatConverts
  • Experience managing a high volume of SKUs (circa 100,000)
  • Exposure to country-specific website structures (.co.uk, .de, .es, .it etc.)
  • Experience operating within highly complex, long-tail product environments
  • Experience launching or scaling paid search activity into new European markets
  • Bachelor’s degree in marketing, Business, or a related field

Benefits

  • Discretionary bonus of up to 10%, based on company performance
  • A hybrid and flexible working policy (after initial training)
  • Fully funded professional memberships
  • Enhanced annual leave
  • Private Health/Medical Insurance
  • Life Insurance/Death in Service Insurance
  • Access to our benefits portal with a wide range of offerings from high street to local discounts!
  • A company passionate about wellbeing: 24/7 free health & wellbeing support through Medicash app and helpline, free counselling sessions and access to trained Mental Health First Aiders.
  • Free tea and coffee
  • Free on-site parking
Radwell International logo

Radwell International

3.3 Glassdoor

Radwell, established in 1979, is a global leader in industrial automation solutions, providing new, never-used, refurbished, obsolete, and hard-to-find automation, industrial, electrical, and MRO components to businesses of all sizes. With 20M+ parts and Radwell Verified Substitutes, finding the right solution is easy. Direct partnerships with 450+ manufacturers worldwide ensure access to OEM products, all backed by a 2-year standard warranty. Same-day and expedited shipping to 100+ countries helps minimize downtime, while expert repairs and eProcurement options further optimize operations. With a commitment to quality, speed, and reliability, Radwell provides uptime solutions you can count on.

Founded in 1979
Willingboro, New Jersey, USA
870 employees (45 in marketing)
49% recommend to a friend
70% CEO approval

Salaries

Posted range

£55K/yr – £65K/yr

Taken straight from the job posting.

See all Radwell International salaries

Funding

Total Funding
$200M
Last Raise
$200M
Private Equity, 5 years ago

Funding History

  • Jan 2021
    Private Equity • $200M

Traffic Signals

Monthly Visitors
916.5K
Monthly Google Ads Budget
$42.1K
Traffic Source Mix
Search
77%
Direct
19.7%
Referral
2.3%
Social
0.3%
Paid
0.7%

Headcount Trend

Current headcount: ~870
Radwell International logo

Digital Paid Media Manager

Radwell International · Blackburn, West Lothian, UK · Hybrid