Digital Operations Specialist / WordPress Webmaster

InnoVision Marketing Group | Full-Time | 

About InnoVision Marketing Group

InnoVision Marketing Group is a full-service digital marketing agency helping businesses grow through strategic marketing, compelling content, and results-driven campaigns. We manage WordPress websites, marketing automation, and digital infrastructure across a diverse portfolio of clients. We're looking for a seasoned digital operator who can wear many hats — and wear them well.

Role Overview

This is not a single-lane role. You'll be the person our team and clients rely on when something needs to get built, fixed, automated, or launched online. One day you're building a WordPress site from a Figma file. The next you're configuring Cloudflare DNS, setting up a GoHighLevel automation, troubleshooting a VPS, writing a Klaviyo email campaign, or vibe-coding a custom landing page. You've been working on the web for 10+ years and you're comfortable with that kind of variety — in fact, you prefer it.

What You'll Do

WordPress & Web Development

• Build WordPress websites from designer mockups (Figma, Adobe XD, PSD) using Elementor Pro
• Own mobile responsiveness and page speed on every build and update
• Customize and manage multiple themes across different client sites
• Manage staging and production environments cleanly and safely
• Configure Rank Math SEO — focus keywords, meta descriptions, schema, sitemaps
• Troubleshoot plugin conflicts, PHP errors, downtime, and other WordPress issues fast and independently

Hosting, Servers & Infrastructure

• Navigate Hostinger, cPanel, and VPS server environments — file management, PHP version management, email accounts, and server-level configuration
• Use FTP/SFTP for file transfers and direct site-level access
• Manage domain registration and transfers via GoDaddy and other registrars
• Configure and manage DNS records (A, CNAME, MX, TXT, SPF, DKIM) across registrars and hosting providers
• Set up and manage Cloudflare — DNS routing, SSL/TLS configuration, caching rules, security settings, page rules, and DDoS protection
• Handle SSL certificate installation and renewal across hosting environments
• Troubleshoot domain propagation, email deliverability, and DNS-related issues

CRM & Marketing Automation

• Build and manage automations in GoHighLevel (GHL), HubSpot, Klaviyo, Mailchimp, and similar platforms
• Create and deploy email campaigns — from copy to setup to send
• Configure pipelines, workflows, triggers, and integrations across CRM platforms
• Troubleshoot automation failures and cross-platform integration issues

Vibe Coding & No-Code / Low-Code

• Build and deploy pages, funnels, and experiences using AI-assisted and vibe-coding approaches
• Comfortable using modern AI coding tools to build fast without always needing hand-coded solutions
• Adapt quickly to new platforms and tools as the landscape evolves

General Digital Operations

• Manage multiple client projects simultaneously without dropping the ball
• Collaborate with designers, account managers, and content teams
• Own problems end-to-end — identify the issue, find the solution, implement it, verify it works

What We're Looking For

Required:

• 10+ years of hands-on experience working on the web — this is non-negotiable
• Expert-level WordPress (frontend + backend): PHP, HTML5, CSS3, JavaScript/jQuery
• Elementor Pro proficiency — our primary page builder
• Cloudflare — DNS management, SSL/TLS, caching, page rules, security settings
• GoDaddy and other domain registrar experience — domain registration, transfers, DNS configuration
• Deep understanding of DNS records (A, CNAME, MX, TXT, SPF, DKIM) and how to troubleshoot propagation issues
• Hosting environments — Hostinger, cPanel, VPS server management
• FTP/SFTP proficiency for file-level access and management
• CRM platform experience — working knowledge of at least 2-3 of: GoHighLevel, HubSpot, Klaviyo, Mailchimp, or comparable platforms
• Ability to build and manage email campaigns end-to-end
• Ability to create CRM automations — workflows, triggers, pipelines, integrations
• Vibe coding familiarity — comfortable using AI-assisted tools to build and deploy quickly
• Mobile responsiveness mastery — every deliverable works perfectly on all devices
• Page speed optimization — Core Web Vitals, caching, image optimization
• Multi-theme experience — comfortable navigating and customizing various WordPress themes
• Staging environment management and clean staging-to-production deployments
• Ability to manage multiple client projects simultaneously across many industries

Preferred:

• GoHighLevel sub-account management and funnel building
• SEO knowledge beyond Rank Math — keyword strategy, technical SEO, internal linking
• Basic SSH / command line comfort for server-level tasks
• WooCommerce experience
• Git / version control familiarity
• Experience working inside a digital marketing agency

You'll Thrive Here If You…

• Have seen it all on the web — nothing surprises you after 10+ years
• Can context-switch between a WordPress build, a Cloudflare DNS issue, and a GHL automation in the same afternoon
• Own problems from start to finish — you don't pass the buck when something breaks
• Know how to use AI tools to work faster without sacrificing quality
• Keep 10+ client projects organized and moving without things falling through the cracks
• Communicate clearly with non-technical teammates about what's happening and why it matters

$29.69 - $32.81 per hour