Digital Media Specialist

Atlanta, GA (On-site)

Salary Not AvailableMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive paid social campaigns with 2–3 years of hands-on media buying to optimize performance and reporting.

  • Must-have: 2-3 years of hands-on paid digital campaign experience
  • Standout: Strong cross-channel collaboration and meticulous setup/documentation

Job Description

Responsibilities

  • Build, launch, and manage paid digital campaigns across digital ad platforms with an emphasis on social ad platforms
  • Monitor campaign performance daily and make data-driven optimizations to improve KPIs
  • Ensure accuracy in campaign setup, including targeting, budgets, creatives, tracking, and naming conventions
  • Collaborate with full paid media team to develop and structure tests
  • Analyze performance data and provide regular reporting and actionable insights
  • Troubleshoot campaign issues and proactively identify opportunities for improvement
  • Proactively seek out clarification
  • Maintain organized documentation and adhere to best practices across all platforms

Requirements

  • 2-3 years of hands-on experience managing paid digital campaigns
  • Proven experience with ad platforms including Meta, TikTok, and Google Ads
  • Strong attention to detail and ability to manage multiple campaigns simultaneously
  • Analytical mindset with the ability to interpret data and make performance-driven decisions
  • Excellent organizational and communication skills
  • Applicants must be authorized to work in the U.S.

Preferred

  • Experience with Google Analytics (GA4 preferred)
  • Familiarity with tracking implementation (pixels, tags, UTM parameters)
  • Experience with A/B testing and campaign experimentation

Benefits

  • Medical, dental, and vision insurance
  • 401(k) with company match
  • Associate discounts including furniture
  • Company paid life and disability insurance
  • Paid time off
  • Employee Assistance Program
  • Wellness Programs
  • And more!
Rooms To Go logo

Rooms To Go

3.5 Glassdoor

In 1991, Rooms To Go started by opening two stores in Orlando, Florida, bringing to customers a new way to buy furniture - a simplified shopping experience, where every detail of a room package is coordinated by world-class designers, and then bundled to increase savings. Today, we are over 8,500 employees strong, operating over 250 stores and 8 state-of-the-art distribution centers. We are the largest and fastest growing independent retail furniture company in America. We are continuing to grow and expand. We are the industry leader in time-to-deliver, financing, product availability, and have the latest fashions and great designs. Simply put, we sell quality at a great price.

Founded in 1991
Seffner, Florida, USA
4.9K employees (306 in marketing)
62% recommend to a friend
79% CEO approval

Traffic Signals

Monthly Visitors
3.1M
Monthly Google Ads Budget
$1.6M
Traffic Source Mix
Search
42.5%
Direct
46.6%
Referral
6.4%
Social
1.6%
Paid
2.8%

Headcount Trend

Current headcount: ~4.9K

Marketing Team

Marketing Team Size
139 (3% of company)
Median Career Experience
8 years
Median Tenure
4.3 years

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