Responsibilities

• Develop and own the cross channel digital media strategy, including search, paid social, programmatic, video, and emerging platforms.
• Translate business objectives into actionable media plans with clear KPIs, audience strategies, and budget recommendations.
• Plan, execute, and optimize first party media across owned and operated channels, CRM, marketing automation, paid digital, and programmatic platforms.
• Lead ongoing optimization to improve efficiency, conversion rates, and ROI across all paid channels.
• Build and manage a structured experimentation roadmap to test new channels, audiences, and creative approaches.
• Develop hypotheses, test plans, and learning agendas that uncover scalable growth opportunities.
• Partner with analytics and product teams to validate results and operationalize successful tests.
• Identify and evaluate new media opportunities, technologies, and partnerships that can unlock incremental growth.
• Pilot innovative formats and channels such as CTV, retail media, creator collaborations, and AI driven targeting.
• Collaborate with creative teams to develop forward thinking ad concepts and storytelling approaches.

Requirements

• Bachelor degree required in advertising, marketing, or other related field preferred
• 5+ years of professional related experience in digital advertising or an in‑house digital marketing team with a proven track record of delivering results through digital marketing techniques.
• Education substitution: in lieu of a bachelor's degree, 9 years of experience, defined above, is required
• Analyze data and make decisions and recommendations using data to guide decision-making and provide suggestions for improvement.
• Planning objectives and strategies to achieve them within a set timeline.
• Written communications including the ability to communicate technical data in written form.
• Business acumen to understand how a business operates and how to make it successful.
• Ability to work cross-functionally allowing for better collaboration and communication.
• Skilled in MS Office tools including Outlook, Teams, Word, and Excel (intermediate level).
• Demonstrated proficiency completing high level digital marketing projects.

Preferred

• Demonstrated success supporting long sales cycles, multi stakeholder buying journeys, and account based marketing programs
• Extensive experience with defining budget, CPA, ROAS and other thresholds for all campaigns.
• Extensive experience with Google Ads, Microsoft Ads, social media advertising, etc.

Benefits

• A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options
• Company-Provided Life and Accidental Death Insurance
• Short and Long-Term Disability Insurance
• Retirement Plan including a generous non-discretionary employer contribution and employer match.
• Adoption Assistance
• Wellness Programs
• Employee Assistance Program
• Commuter Benefits
• Various voluntary benefit offerings
• Discount programs