Responsibilities

• Design engaging, attention-grabbing assets for platforms including Instagram, Facebook, YouTube, Amazon, and emerging digital channels while maintaining a consistent brand identity.
• Incorporate AI-powered creative tools into concept development and production workflows, including image generation, image editing, visual exploration, storyboarding, creative variations, and content development.
• Write and refine effective prompts for generative AI tools, using creative direction and design expertise to guide outputs toward specific brand and campaign objectives.
• Transform AI-generated concepts and assets into polished, brand-ready creative through compositing, retouching, typography, layout, color correction, and other traditional design techniques.
• Execute photo retouching, color correction, compositing, background removal, image enhancement, and image manipulation for product, lifestyle, promotional, and digital marketing applications.
• Translate marketing objectives and creative briefs into visually compelling concepts and executions.
• Participate in brainstorming sessions and proactively contribute new creative ideas, visual approaches, content opportunities, and emerging creative techniques.
• Rapidly develop multiple creative concepts and variations for testing, optimization, and different audiences or digital platforms.
• Maintain organized creative files, AI-generated assets, templates, prompts, source files, and brand resources.
• Stay current on design trends, social media creative trends, animation techniques, digital advertising, generative AI, and emerging creative technologies, proactively identifying opportunities to improve the team's creative capabilities and workflows.

Requirements

• Strong portfolio demonstrating expertise in digital design, creative concepting, photo editing, animation and visual storytelling.
• Strong understanding of typography, composition, color, hierarchy, branding, and visual storytelling.
• Advanced proficiency in the Adobe Creative Cloud, including Photoshop, Illustrator, After Effects, and other relevant applications.
• Experience using generative AI creative tools and AI-assisted workflows for visual ideation, image creation, editing, or content production.
• Ability to combine AI-generated content with traditional design and production techniques to create polished, professional, brand-appropriate creative.
• Ability to develop original creative concepts rather than simply execute predetermined designs.
• Strong visual judgment with the ability to recognize when AI-generated content requires refinement, correction, or should not be used.

Preferred

• Bachelor's degree in Graphic Design, Visual Communication, Digital Media, Advertising, or a related field—or equivalent professional experience.
• 1-3 years of hands-on experience with generative AI platforms and emerging creative technologies, such as Adobe Firefly, ChatGPT, Midjourney, Runway, or similar image, video, and creative-generation tools.
• Experience with product photography and/or studio photography.
• Experience creating performance-oriented digital and social creative, including multiple concepts and variations for testing.

Benefits

• We offer a competitive benefits package including 401(K) with employer match, medical, vision, dental, life, LTD, FSA, and paid time off. Flexible – Remote work options available.