PwC Experience Center Stockholm

Digital Marketing Strategist – Senior Associate

Charlotte, NC (On-site)

At PwC, our people in data and analytics focus on leveraging data to drive insights and make informed business decisions. They utilise advanced analytics techniques to help clients optimise their operations and achieve their strategic goals. In data analysis at PwC, you will focus on utilising advanced analytical techniques to extract insights from large datasets and drive data-driven decision-making. You will leverage skills in data manipulation, visualisation, and statistical modelling to support clients in solving complex business problems. Focused on relationships, you are building meaningful client connections, and learning how to manage and inspire others. Navigating increasingly complex situations, you are growing your personal brand, deepening technical expertise and awareness of your strengths. You are expected to anticipate the needs of your teams and clients, and to deliver quality. Embracing increased ambiguity, you are comfortable when the path forward isn’t clear, you ask questions, and you use these moments as opportunities to grow. Skills Examples of the skills, knowledge, and experiences you need to lead and deliver value at this level include but are not limited to: Respond effectively to the diverse perspectives, needs, and feelings of others. Use a broad range of tools, methodologies and techniques to generate new ideas and solve problems. Use critical thinking to break down complex concepts. Understand the broader objectives of your project or role and how your work fits into the overall strategy. Develop a deeper understanding of the business context and how it is changing. Use reflection to develop self awareness, enhance strengths and address development areas. Interpret data to inform insights and recommendations. Uphold and reinforce professional and technical standards (e.g. refer to specific PwC tax and audit guidance), the Firm's code of conduct, and independence requirements. Minimum Degree Required Bachelor's Degree Minimum Year(s) Of Experience 3 year(s) Required Knowledge/Skills Hands-on experience with: Customer Data Platforms (CDPs), Content Management Systems (CMS) such as Adobe Experience Manager or similar, and Analytics, personalization, and campaign management technologies Understanding of audience segmentation, data onboarding, and identity management workflows. Hands on experience both using AI for productivity and delivering AI solutions for large organizations. Strong analytical and problem-solving skills, with the ability to connect marketing technology to business performance. Excellent communication and collaboration skills; able to work effectively across cross-functional teams. Preferred Fields Of Study Marketing,Computer and Information Science Preferred Knowledge/Skills Experience with Adobe Experience Cloud, including AEM, Adobe Target, and Adobe Analytics. Familiarity with data privacy, consent management, and digital governance standards. Prior consulting or agency experience in a client-facing environment. The Opportunity As part of the Marketing Technology team you will support the design, evaluation, and implementation of enterprise marketing technology solutions that connect data, platforms, and content experiences. As a Senior Associate you will analyze complex problems, mentor others, and maintain exceptional standards while building meaningful client connections and navigating increasingly complex situations. This role offers the chance to work alongside strategists, architects, and client teams, enhancing your technical knowledge and personal brand in a dynamic environment. Responsibilities Analyze complex challenges and propose viable strategies Mentor junior team members to enhance their skills and knowledge Work with cross-functional teams to define technical requirements Evaluate martech ecosystems to identify enhancement opportunities Facilitate the integration of analytics, loyalty, and campaign management solutions Uphold professional standards and integrity in every deliverable What You Must Have Bachelor's Degree At least 3 years of experience Hands-on experience with Customer Data Platforms (CDPs) Understanding of audience segmentation and data onboarding workflows What Sets You Apart Bachelor's Degree in Marketing, Computer and Information Science preferred Experience with Adobe Experience Cloud tools Familiarity with data privacy and digital governance standards Prior consulting or agency experience in client-facing roles Understanding of marketing technology ecosystems Skills in defining technical requirements for solutions Ability to support integrated solutions across various platforms Knowledge of campaign management and personalization strategies Possessing proven analytical and problem-solving skills Demonstrating thorough communication and collaboration skills Learn more about how we work: https://pwc.to/how-we-work PwC does not intend to hire experienced or entry level job seekers who will need, now or in the future, PwC sponsorship through the H-1B lottery, except as set forth within the following policy: https://pwc.to/H-1B-Lottery-Policy. As PwC is an equal opportunity employer, all qualified applicants will receive consideration for employment at PwC without regard to race; color; religion; national origin; sex (including pregnancy, sexual orientation, and gender identity); age; disability; genetic information (including family medical history); veteran, marital, or citizenship status; or, any other status protected by law. For only those qualified applicants that are impacted by the Los Angeles County Fair Chance Ordinance for Employers, the Los Angeles' Fair Chance Initiative for Hiring Ordinance, the San Francisco Fair Chance Ordinance, San Diego County Fair Chance Ordinance, and the California Fair Chance Act, where applicable, arrest or conviction records will be considered for Employment in accordance with these laws. At PwC, we recognize that conviction records may have a direct, adverse, and negative relationship to responsibilities such as accessing sensitive company or customer information, handling proprietary assets, or collaborating closely with team members. We evaluate these factors thoughtfully to establish a secure and trusted workplace for all. Applications will be accepted until the position is filled or the posting is removed, unless otherwise set forth on the following webpage. Please visit this link for information about anticipated application deadlines: https://pwc.to/us-application-deadlines The salary range for this position is: $77,000 - $202,000. Actual compensation within the range will be dependent upon the individual's skills, experience, qualifications and location, and applicable employment laws. All hired individuals are eligible for an annual discretionary bonus. PwC offers a wide range of benefits, including medical, dental, vision, 401k, holiday pay, vacation, personal and family sick leave, and more. To view our benefits at a glance, please visit the following link: https://pwc.to/benefits-at-a-glance