Function Summary

The T-Shaped Marketer plays a crucial role in the Complete Marketing Team (CMT), contributing a wide range of digital marketing skills to enhance client success. This role involves managing and optimizing digital marketing campaigns across various platforms, supporting the CMT Squad Leader in client account management, and ensuring effective local SEO and directory management. The T-Shaped Marketer is expected to stay updated on the latest trends and technologies in digital marketing, ensuring that all strategies are cutting-edge and data-driven.

Key Roles

• Leadership, Management, and Accountability (LMA): Lead and mentor the support team assigned to you within the CMT squad. Manage tasks and projects related to digital marketing, ensuring that all campaigns are executed effectively and meet client expectations.
• Assistant Account Management: Support the CMT Squad Leader in managing client accounts by providing insights, preparing reports, and assisting in strategic planning.
• Digital Marketing Specialist: Develop, manage, and optimize digital marketing campaigns across multiple platforms, including Google Ads, GA4, Facebook Ads, LinkedIn Ads, and other emerging platforms.
• Local SEO and Directory Management: Implement and manage local SEO strategies, ensuring accurate business listings across Google Maps and directories.
• Cross-Functional Collaborator: Work closely with Content Specialists, Graphic Designers, SEO Specialists, and the CMT Squad Leader to deliver integrated marketing solutions that meet client goals.
• Continuous Learner and Innovator: Stay updated on digital marketing trends, technologies, and best practices, ensuring that all strategies remain competitive and effective.

Responsibilities

• Client Relationship Management
• Build and maintain strong client relationships through excellent communication and regular updates.
• Engage directly with clients to ensure their needs are met and to provide them with insights on campaign performance and strategic recommendations.
• Campaign Management
• Oversee the execution and optimization of paid search campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and emerging platforms like TikTok.
• Manage social media advertising strategies to ensure alignment with overall marketing objectives and client goals.
• Email Marketing
• Create and manage targeted email marketing campaigns, ensuring they are strategically aligned with the customer journey and designed to drive engagement and conversions.
• Analyze email campaign performance and make data-driven adjustments to improve effectiveness.
• Content Integration and Development
• Collaborate with Content Specialists to produce high-quality content that aligns with broader marketing campaigns.
• Ensure that all content is optimized for search engines and integrated effectively across digital platforms.
• Data Analysis and Reporting
• Monitor and analyze the effectiveness of marketing campaigns, using tools like GA4 to extract actionable insights.
• Regularly report on key performance indicators (KPIs), providing recommendations for improvement based on data analysis.
• Customer Journey Optimization
• Analyze and optimize the customer journey, ensuring that all touchpoints are aligned with the client’s overall marketing strategy and contribute to improved customer engagement and conversion rates.
• Work with the CMT Squad Leader to implement strategies that enhance the customer experience across digital platforms.
• Project Management
• Manage multiple digital marketing projects simultaneously, ensuring all are completed on time, within budget, and to the highest quality standards.
• Prioritize tasks effectively, especially under tight deadlines, to meet client and team objectives.
• Advanced Analytics and Emerging Platforms
• Utilize advanced analytics tools to monitor and report on campaign performance, providing detailed insights that drive strategic decisions.
• Stay informed about emerging digital marketing platforms and trends, assessing their potential value for clients, and experimenting with new advertising channels.
• Continuous Improvement
• Identify opportunities to improve marketing strategies and team performance, ensuring that all tactics are up-to-date with industry trends and best practices.
• Pursue ongoing professional development, including maintaining relevant certifications and expanding knowledge of new marketing tools and technologies.

Essential Qualifications

Experience

• A minimum of 1-3 years of experience in digital marketing, with a strong focus on managing campaigns across multiple platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and emerging platforms like TikTok.
• Proven experience in local SEO and directory management, including optimizing Google Maps listings and maintaining NAP (Name, Address, Phone number) consistency across directories.
• Demonstrated ability to lead and mentor a team, manage multiple projects, and ensure accountability in achieving client objectives.

Skills

• Strong analytical skills with the ability to monitor, analyze, and report on the effectiveness of marketing campaigns using tools like GA4 and other analytics platforms.
• Excellent communication skills, both written and verbal, with the ability to build and maintain strong client relationships and effectively collaborate with cross-functional teams.
• Proficiency in email marketing, including the creation and management of targeted campaigns and the use of marketing automation tools.
• High level of organization and project management skills, with the ability to prioritize tasks effectively and manage multiple projects simultaneously.

Education Preferences

• Bachelor’s or master’s degree in Marketing, Business, Communications or related field.

Function and Roles Q&A

• What is the Purpose of my Job? Execute a wide range of digital marketing tactics and provide strong support in client account management to achieve client goals and contribute to overall team success.
• What Roles do I fill as part of my Job? What is the Purpose of each Role? Digital Marketing Execution: Implement various digital marketing activities, including paid search, social media advertising, email marketing, and local SEO, to drive client success. Analytics and Reporting: Analyze data from marketing campaigns to optimize efforts and ensure that key performance indicators (KPIs) are met or exceeded. Client Support: Assist the CMT Squad Leader in managing client relationships and accounts, providing insights and recommendations for improving marketing strategies.
• Who do I report to? A CMT Squad Leader.
• What Teams am I part of? Member of a CMT Squad.
• What Meetings will I attend? Client meetings, internal strategy sessions, squad meetings, team meetings, daily huddles, and quarterly conversations.
• What Entities (clients, projects, contracts, etc.) will I interact with? Clients, squad members, specialists from other departments, external partners and vendors. .
• What Core Processes do I participate in? Execution of digital marketing campaigns, client account management, content integration, CRM management, and performance reporting.
• What Procedures, Work Instructions, Policies will I follow and/or maintain? Adherence to client service protocols, digital marketing execution standards, company policies, and best practices in campaign management and reporting.
• What Systems do I interface with and need to master? CRM tools, analytics platforms (e.g., GA4), email marketing systems, social media management tools, and other relevant digital marketing software.
• What are my Objectives? Effectively execute digital marketing strategies, optimize campaigns through data analysis, and provide robust support in managing client accounts to drive measurable success.
• What are my Key Results? Successful execution of marketing campaigns, achievement of marketing KPIs, high levels of client satisfaction, and strong, enduring client relationships.
• What Skills or Competencies do I need now and in the future? Current: Expertise in digital marketing channels, strong analytical skills, content integration, and client management. Future: Advanced techniques in digital marketing, adaptability to new marketing technologies and trends, and enhanced project management capabilities.

Job Type: Full-time

Pay: $40,000.00 - $55,000.00 per year

Benefits:

• Flexible schedule
• Health insurance
• Paid time off
• Relocation assistance

Experience:

• Marketing: 1 year (Preferred)

Ability to Commute:

• Lexington, SC 29072 (Required)

Ability to Relocate:

• Lexington, SC 29072: Relocate before starting work (Required)

Work Location: In person