Responsibilities

• Support the delivery of an efficient and unified, omnichannel brand identity experience
• Assist with all marketing reporting activities, including weekly and bi-monthly reporting updates
• Support the digital marketing tech-stack management, including but not limited to HubSpot
• Contribute to the paid media planning, deployment, optimization and performance reporting
• Conduct keyword research and on-page optimization to support TAPCO’s SEO, AEO and PPC strategy
• Support Paid Search and Paid Social campaigns, including account and budget management
• Set up Marketing Automation workflows triggered by audience behavioral events
• Regularly monitor web traffic, engagement, site speed and other KPIs. Recommend and implement adjustments to improve web performance
• Collaborate with marketing, IT, and web developers to make highly technical website updates
• Assist with data source integrations and support standards for data governance, tracking, and compliance for unsubscribes, unengaged contacts, and spam

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related field and/or commensurate on-the-job experience
• Minimum of 3 years of experience in digital marketing or an equivalent combination of education and experience
• Prior experience using digital marketing software, such as HubSpot
• Prior experience using other related digital marketing tools, such as Google Analytics, Google Ads, Search Console and SEMRush
• Prior experience working in a fast-paced, team-based environment
• Proven website, marketing automation and accountability skills
• Builds relationships, collaborative team player, able to effectively organize, prioritize, and delegate work effectively within a fast-paced environment with minimal supervision and ever-changing tasks
• Self-motivated, organized, detail-oriented and able to act independently
• Proficiency in Microsoft Office suite: Excel, Word, PowerPoint and Outlook
• Ability to adapt to changing priorities and anticipate workflow