Traffic and Parking Control Co

Digital Marketing Specialist - Hybrid

Elgin, IL (Hybrid)

$31/hr – $36/hrMid Level3+ years expFull time

Posted 5 months ago

Job Summary

Drive digital marketing execution across email, search, SEO, paid and organic social, and web projects to support TAPCO’s omnichannel brand and performance goals.

  • Own execution across channels and campaigns with emphasis on performance reporting.
  • Must-have: 3+ years in digital marketing with HubSpot, Google Analytics/Ads experience.
  • Standout: Collaborative cross-team delivery and data-driven optimization.

Job Description

Responsibilities

  • The Digital Marketing Specialist supports the execution of digital marketing initiatives across email, search, SEO, paid and organic social media, and website projects.
  • This role assists with organizing insights and input to make digital media recommendations inspired by performance benchmarks.
  • The candidate will collaborate with Marketing Content, Operations, and other stakeholders to support project and campaign experiences, meeting timing, investment, and goal expectations while contributing to performance reporting.
  • Support the delivery of an efficient and unified, omnichannel brand identity experience
  • Assist with all marketing reporting activities, including weekly and bi-monthly reporting updates
  • Support the digital marketing tech-stack management, including but not limited to HubSpot
  • Contribute to the paid media planning, deployment, optimization and performance reporting
  • Conduct keyword research and on-page optimization to support TAPCO’s SEO, AEO and PPC strategy
  • Support Paid Search and Paid Social campaigns, including account and budget management
  • Set up Marketing Automation workflows triggered by audience behavioral events

Requirements

  • Bachelor’s degree in Marketing, Business, Communications or a related field and/or commensurate on-the-job experience
  • Minimum of 3 years of experience in digital marketing or an equivalent combination of education and experience
  • Prior experience using digital marketing software, such as HubSpot
  • Prior experience using other related digital marketing tools, such as Google Analytics, Google Ads, Search Console and SEMRush
  • Prior experience working in a fast-paced, team-based environment
  • Proven website, marketing automation and accountability skills
  • Buil ds relationships, collaborative team player, able to effectively organize, prioritize, and delegate work effectively within a fast-paced environment with minimal supervision and ever-changing tasks
  • Self-motivated, organized, detail-oriented and able to act independently
  • Proficiency in Microsoft Office suite: Excel, Word, PowerPoint and Outlook
  • Ability to adapt to changing priorities and anticipate workflow

Benefits

  • 10 Paid Holidays
  • Paid Vacation and Personal Time (starting day one)
  • Four Weeks of Paid Parental Leave with no waiting period
  • 401K Plan with Employer Match (fully vested on day one)
  • Company-Funded Short-Term Disability
  • Health, Vision, and Dental insurance
  • Quarterly Company Events and Lunches
  • Have a say in TAPCO Happenings by joining the Fun or Safety Committee

Salaries

Posted range

$31/hr – $36/hr

Taken straight from the job posting.

See all Traffic and Parking Control Co salaries

Digital Marketing Specialist - Hybrid

Traffic and Parking Control Co · Elgin, IL · Hybrid