Digital Marketing & SEO Manager

Newton Mearns, East Renfrewshire, UK (Unknown)

£30K/yr – £40K/yrMid Level1+ years expFull time

Posted 4 months ago

Job Summary

Own a weaponized SEO program that blends traditional on page and technical optimization with AI search surface tactics, spanning WordPress, local listings, and content that earns real organic leads.

Growth Engine: Own the full strategy across on page, local, and technical, and keep ahead of AI driven surfaces to win local visibility.
Content & AI: Use AI tools to research, write, publish, and schedule blog and social content that ranks and grows brand presence.
Platform & Analytics: Manage GSC, GBP, and WordPress backend to drive measurable organic leads and traffic; translate data into ongoing strategy refinements.

Job Description

Own and execute a full SEO program for a local services business, balancing traditional on page and technical SEO with AI driven discovery and local ranking using WordPress, GSC, and content tooling.

Responsibilities: Own and execute the full SEO strategy — on-page, local, and technical
Responsibilities: Optimise HomeRewire's presence across AI search platforms including ChatGPT, Claude, Google AI Overviews, and Perplexity
Responsibilities: Stay ahead of changes in how search engines and LLMs surface and recommend local businesses
Responsibilities: Conduct keyword research, competitor analysis, and rank tracking using SEMrush or Ahrefs
Responsibilities: Manage and optimise Google Search Console and Google Business Profile
Responsibilities: Make edits, updates, and improvements directly on our WordPress website
Responsibilities: Manage plugins, page builders, hosting configuration, DNS basics, and site performance
Responsibilities: Ensure all pages are optimised for search, usability, and conversion
Responsibilities: Identify and resolve technical SEO issues independently
Responsibilities: Use AI tools to research, write, and publish regular blog content that ranks

Requirements: Local to Glasgow — this role requires weekly in-person attendance
Requirements: Proven experience in SEO including on-page, local, and technical
Requirements: Up to speed on AI SEO — understanding how LLMs rank, recommend, and surface businesses
Requirements: Confident managing and editing a WordPress website including backend, plugins, and basic hosting/DNS
Requirements: Daily user of AI tools such as ChatGPT and Claude for content creation and workflow
Requirements: Proficient in Google Search Console, Google Analytics 4, and Google Business Profile
Requirements: Experienced with SEMrush or Ahrefs for research, tracking, and competitive analysis
Requirements: Results-driven and comfortable being measured on performance metrics
Requirements: Experience with WordPress management and backend
Requirements: Experience: Digital marketing: 1 year (required)

Nice-to-have: Experience with Yoast SEO or Rank Math
Nice-to-have: Familiarity with content scheduling tools such as Buffer, Hootsuite, or WordPress native scheduling
Nice-to-have: Basic graphic design ability in Canva
Nice-to-have: Experience with caching and performance plugins such as WP Rocket
Nice-to-have: Background in trades, home services, or local services marketing

Benefits: Performance bonus, 4-day working week, flexible working, free on-site parking, and a genuinely autonomous role where your results are recognised and rewarded.
Benefits: Company pension
Benefits: Flexible schedule
Benefits: Flexitime
Benefits: Private medical insurance
Benefits: Work from home

Salaries

Posted range

£30K/yr – £40K/yr

Taken straight from the job posting.

See all HomeRewire Scotland Ltd salaries

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