Avery Brewing Co logo
Avery Brewing Co

Digital Marketing & Media Manager

Ann Arbor, MI (On-site)

Salary Not AvailableManager5+ years expFull time

Posted 4 months ago

Job Summary

Drive the end-to-end digital strategy across Paid, Owned, and E‑commerce to align with business goals.

  • Own the definition, tracking, and optimization of KPIs across digital channels. Must-have: 5+ years managing digital platforms and e‑commerce in a mid/large org.
  • Standout: cross-functional leadership with end-to-end campaign planning and channel integration.

Job Description

Responsibilities

  • Lead the development of integrated digital strategies across Paid Media, Owned Media, and E-commerce
  • Define the role of each channel within the consumer journey and overall brand strategy
  • Translate business objectives into clear digital plans with defined KPIs and success metrics
  • Provide recommendations on investment allocation and optimization based on performance and business priorities
  • Own the definition and tracking of KPIs across all digital channels (monthly and yearly)
  • Ensure performance is measured against clear targets and benchmarks
  • Identify performance gaps and proactively recommend corrective actions
  • Deliver structured, decision-oriented reporting with insights and forward-looking recommendations
  • Lead the development of end-to-end communication plans for key campaigns
  • Ensure each campaign includes clear objectives, target audience, channel roles, and KPIs

Requirements

  • Bachelor's degree (B. A.) from four-year College or University, preferably in Communications or Marketing.
  • 5 years experience in managing digital platforms (Website, Newsletter) and social media channels (Facebook, Twitter, Instagram, TikTok) for a mid to large corporation.
  • Experience managing paid media, digital platforms, and e-commerce environments for a mid to large corporation.
  • Experience managing PR and content campaigns.
  • Strong analytical mindset with the ability to interpret data and drive decisions
  • Ability to develop clear strategies and translate them into execution
  • Strong organizational and project management skills
  • Effective communication and stakeholder management
  • Proactive, solution-oriented, and comfortable working in a fast-paced environment
  • Proficient in Microsoft Office Suite

Preferred

  • Alcohol beverage industry experience with an existing interest in craft beer preferred.

Benefits

  • Health, dental, vision, and other coverage for all employees starts date of hire.
  • 401(k) matching
  • Paid time off, volunteer time, and floating holidays
  • Employee Assistance Program
  • Paid sabbaticals with tenure
  • Paid parental leave for all employees
Avery Brewing Co logo

Avery Brewing Co

The new Avery Brewing Co. facility is based in beautiful Boulder, CO with state-of-the-art equipment thoughtfully designed for innovation. With fierce independence, our brewery has been committed to producing eccentric ales and lagers that defy styles and categories since 1993. The story of Avery began 28 years ago with a 7bbl brewhouse and a very thirsty homebrewer facing a quarter-life crisis. Today, Avery is 140 employees strong, with a highly-rated Restaurant, a projected 60,000 bbls in 2022, and beer distribution in 35 states and growing. After a huge expansion in 2015 and the build out of a third Cellar under construction now, the sky's the limit for Avery Brewing Company. We are looking for Hop Freaks as passionate and adventurous as we are to help us continue breaking trail on the journey towards perfect beer.

Founded in 1993
Boulder, Colorado, USA
68 employees (6 in marketing)
averybrewing.com
Avery Brewing Co logo

Digital Marketing & Media Manager

Avery Brewing Co · Ann Arbor, MI · On-site