Digital Marketing Manager/Performance Marketing Manager

Responsibilities

• Plan, manage and optimise Paid Search and Paid Social campaigns across multiple platforms
• Manage significant digital advertising budgets to maximise lead generation and return on investment
• Monitor campaign performance, making data-led optimisation decisions to improve results
• Conduct keyword research, audience targeting and competitor analysis
• Develop and implement testing strategies across creative, landing pages and audience segments
• Analyse campaign performance and produce regular reports with actionable insights
• Work closely with internal stakeholders to align campaigns with business objectives
• Collaborate with the wider marketing team to improve customer acquisition strategies
• Monitor industry trends, platform updates and emerging opportunities
• Ensure campaigns comply with advertising policies and relevant regulatory requirements

Requirements

• At least 5 years' experience managing Paid Search and Paid Social campaigns
• Experience managing a six-figure monthly or multi-million-pound annual advertising budget
• Essential: B2C marketing experience
• Strong knowledge of Google Ads, Meta Ads Manager and other paid media platforms
• Experience using Google Analytics 4, Google Tag Manager and reporting tools
• Excellent analytical skills with the ability to interpret data and identify opportunities
• Experience managing campaign budgets, forecasting and reporting on performance
• A strong understanding of conversion rate optimisation and customer acquisition
• Excellent communication and stakeholder management skills
• A proactive approach with the ability to manage multiple campaigns simultaneously

Preferred

• Professional services marketing experience is advantageous

Benefits

• Private Health Care
• Enhanced Sickness Entitlement
• Enhanced Maternity / Paternity Leave
• Death in Service from day one of employment
• Bike 2 Work Scheme
• Company Bar
• Paid Professional Development & Exam Leave
• Paid Company Parties
• Birthday Day Off
• ✈️ 25 Days Annual Leave + Bank Holidays