Responsibilities

• Team and delivery. Lead a small marketing team, currently a Marketing Executive and our in-house design capability. Plan their workload against our campaign calendar, set the standard for output, develop the people in the team, and make the case for growing it as results justify.
• Campaign ownership. Own the planning and performance of integrated campaigns across our key verticals (Healthcare, Police and Blue Light, Local Authorities, Mid-Market Enterprise, and Education). You own the plan, the message and the outcome; the Marketing Executive builds and ships. Report on pipeline contribution rather than vanity metrics.
• HubSpot ownership. Own HubSpot as the operational backbone of our marketing. You set the architecture, meaning lifecycle stages, lead routing, attribution reporting, segmentation and dashboards, and the Marketing Executive works within it day to day.
• Agency management. Own our external agency relationships across SEO, paid search and paid social. Set the strategy, agree the targets, and review performance with the rigour of an internal lead rather than a budget holder. We work with specialist partners in these areas today, and you will have the latitude to keep, change or consolidate them on the strength of what they deliver.
• Content and positioning. Own the content plan across the website, email, LinkedIn and sales enablement. Write the pieces that need your seniority: positioning, thought leadership and anything going out under a founder's name. The Marketing Executive writes the volume, to a standard you set.
• Social media. Set the social approach as part of each campaign arc and hold the standard. The Marketing Executive runs the channel day-to-day.
• Reporting and analytics. Build and own the marketing reporting layer. Give the leadership team a clear view of campaign performance, channel mix, pipeline contribution and ROI, and use that data to decide what we do next.
• Thought leadership and community. Identify, connect with, and engage industry thought leaders, customers and partners to take part in our regular programme of webinars, roundtables and events. Work with our founders, product team and customer success function to deliver content that positions Thinqi credibly with senior buyers.
• Events. Own our event strategy: which events we attend, what we say there and what we expect back, including Learning Technologies, sector-specific conferences and our own events. The Marketing Executive handles promotion, logistics, and follow-up.
• Cross-functional working. Partner with sales, product and customer success to make sure marketing output translates into commercial outcomes. Marketing here is a commercial function, not a creative one.

Requirements

• 5+ years of B2B marketing experience, with a track record of running campaigns that generate qualified pipeline.
• Evidence that you deliver without a large team behind you. You have owned outcomes in a small function, or built one.
• Experience managing or developing at least one direct report, or a clear case for why you are ready to.
• Strong, hands-on HubSpot experience. You should be comfortable building workflows, managing lifecycle stages, setting up attribution and reporting, and operating the platform without needing external support.
• Proven experience managing external SEO and paid advertising agencies, including setting targets, reviewing performance and holding them accountable to commercial outcomes.
• Confident copywriter who can adapt tone and depth for very different audiences and sectors.
• Genuinely comfortable with data, reporting and analytics. You enjoy the numbers, not just the creative side.
• Solid understanding of B2B social media (LinkedIn primarily) and what good looks like in a long, considered sales cycle.
• Curious, self-directed and comfortable working in a fast-paced commercial environment with senior stakeholders.
• A degree in marketing or equivalent practical experience.

Preferred

• Experience in EdTech, HR Tech, healthcare or public sector marketing is welcome but not essential.

Benefits

• Salary sacrifice pension scheme with employer contributions
• Annual Leave: 25 days plus public holidays
• Working in a hybrid setting
• Modern tech stack and home office setup allowance
• Parking: Discounted season tickets are available for car parking locally