Responsibilities

• Lead the delivery of the Growth Company’s Digital Strategy, working collaboratively with Marketing, IT and Service Delivery teams.
• Provide strategic direction on website management, digital platforms, SEO/GEO, paid media, CRM and marketing automation activities.
• Develop and maintain digital governance frameworks to ensure content meets brand, accessibility, security and compliance standards.
• Oversee the organisation’s social media presence, ensuring robust governance, best practice and effective management of digital channels.
• Work with stakeholders across the business to develop digital roadmaps that enhance user experience and optimise customer journeys.
• Lead the integration of websites and digital platforms with business systems, including CRM solutions.
• Deliver strategic digital insight, analysis and reporting to inform marketing activity and support business growth.
• Manage and develop a team of Digital Officers, providing leadership, support and performance management.

Requirements

• Comprehensive knowledge of digital marketing, website management, website architecture and digital platform strategy.
• Strong expertise in SEO, GEO, paid media, social media, CRM systems and marketing automation.
• Experience leading digital campaigns across B2B and B2C audiences, including email, social and display advertising.
• Proficiency in digital analytics and reporting tools, including Google Analytics, Google Tag Manager and dashboard platforms.
• Experience managing multiple CMS platforms, with practical knowledge of HTML, CSS and Umbraco.
• Strong understanding of UX/UI design principles, digital accessibility standards and GDPR compliance.
• Experience working collaboratively with external agencies and advising teams across a range of business functions.
• Excellent planning, organisational, problem-solving and presentation skills, with the ability to influence stakeholders at all levels.