Digital Marketing & Growth Manager

Newtownards, Ards and North Down, UK (On-site)

£32K/yr – £35K/yrSenior Level3+ years expFull time

Posted 1 day ago

Job Summary

Own and optimize the full digital marketing funnel across ecommerce, CRM, acquisition and retention; translate performance data into actionable insights, and drive Klaviyo campaigns with cross-functional collaboration.

Lead KPI-driven growth across channels
Own Klaviyo campaigns and automated journeys
Collaborate with partners to improve conversion and retention

Job Description

Responsibilities

Help drive the digital growth plan across ecommerce, CRM, acquisition, retention and organic growth.
Monitor performance across Shopify, GA4, Klaviyo and wider digital reporting.
Develop clear KPIs and turn weekly and monthly performance data into actions.
Take hands-on ownership of Klaviyo campaigns, segmentation and automated customer journeys.
Identify opportunities to improve conversion, repeat purchase, retention and customer lifetime value.
Support Shopify trading, launches, merchandising and customer journey improvements.
Work alongside specialist digital partners across Meta, Google, Shopify and CRO.
Develop organic growth opportunities including Pinterest and SEO.
Get involved across the wider business, from product launches to our STORIES Scent Society Gatherings and the Friends of STORIES ambassador programme.

Requirements

You may already be a Digital Marketing Manager, or a strong Senior Digital Marketing Executive ready for more responsibility.
Ideally, you'll have around 3 to 5 years' relevant digital marketing experience and a strong understanding of how the full marketing funnel works.
You don't need to be an expert in every area. What matters is that you understand how the pieces connect, are comfortable with data, have the initiative to make things happen and want to develop your career within a growing business.

Preferred

Shopify and ecommerce
Klaviyo or CRM and email automation
GA4 and digital analytics
customer segmentation and automated flows
conversion and retention
Meta and Google Ads performance
SEO and Pinterest
DTC, beauty, fragrance, fashion or premium consumer brands

Benefits

35-hour working week
30 days annual leave inclusive of statutory holidays
Additional day off for your birthday
Annual STORIES product credit, giving you the opportunity to experience and get to know our fragrance, bodycare and candle collections
Employee discount
Workplace pension
Flexibility around start and finish times where practical

STORIES Parfums®

STORIES Parfums is a luxury niche fragrance house founded by Tonya Kidd-Beggs in Northern Ireland. Rooted in the emotional power of scent, the brand creates fine fragrance Eau de Parfum, botanical bodycare, and home fragrance designed to connect people to memory, emotion, and personal story.Guided by the understanding that smell is the sense most closely linked to memory and mood, STORIES approaches fragrance as a personal expression rather than a trend or status symbol. Each creation is designed to be interpreted individually, allowing scent to hold meaning that is personal, reflective, and enduring.STORIES operates with a refill-first, consciously designed model, placing longevity, responsibility, and integrity at the centre of modern luxury. Fragrances are numbered rather than named, inclusive by design, and free from prescription or bias. Sustainability is embedded into product and packaging decisions, with refillable formats, plastic-free packaging, and considered material choices forming part of a long-term approach rather than a short-term claim.Crafted with care and intention, STORIES brings together fragrance expertise, emotional intelligence, and thoughtful design — creating a quieter, more meaningful relationship with scent, from body to home, and from moment to memory.

Founded in 2017

Newtownards, Northern Ireland, GBR

4 employees (2 in marketing)

www.storiesparfums.com