Digital Marketing Manager

Glasgow, UK (On-site)

£28K/yr – £33K/yrMid LevelFull time

Posted 2 weeks ago

Job Summary

Own end-to-end digital marketing programs from strategy through execution across channels, turning data into actionable recommendations and collaborating with designers, developers and content specialists.

Plan and manage multi-channel campaigns
Analyse performance and derive optimization steps

Job Description

Responsibilities

Plan, manage and execute multi-channel digital marketing campaigns
Develop marketing activity around client objectives and agreed strategies
Manage email marketing campaigns, customer journeys and automations
Support SEO through keyword research, content strategy and on-page optimisation
Plan and manage organic social media activity
Write and develop content across websites, email, social media and campaigns
Develop lead-generation campaigns and identify new marketing opportunities
Analyse performance using GA4, Search Console and other marketing platforms
Turn campaign data into clear recommendations and actions
Identify website, landing page and conversion requirements and brief our development team

Requirements

Digital marketing strategy and campaign planning
SEO and content marketing
Email marketing and automation
Organic social media
Copywriting
Lead generation
Google Analytics 4 and Search Console
CRM and customer data
Conversion optimisation
Google Ads, Meta Ads and LinkedIn Ads

Preferred

Agency experience would be advantageous, as would experience managing marketing activity across multiple clients or projects.

Benefits

Company events
Company pension
Flexitime

Salaries

Posted range

£28K/yr – £33K/yr

Taken straight from the job posting.

Digital Marketing median pay in the United Kingdom

£38K/yr

Most pay falls between £31K and £50K. Based on 138 salaries.

See all Digital Marketing salaries See more Digital Marketing jobs

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Marketing Team

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