Responsibilities

• Develop and implement the company's digital marketing strategy.
• Plan, execute, and optimise multi-channel campaigns across paid search, social media, email, and display advertising.
• Manage website content, SEO performance, and user experience to improve traffic and conversions.
• Create engaging content including blogs, case studies, email campaigns, and social media posts.
• Monitor and report on campaign performance using Google Analytics, Search Console, CRM platforms, and marketing dashboards.
• Manage paid advertising budgets and maximise return on investment.
• Support lead generation activities and marketing automation workflows.
• Identify new digital opportunities, trends, and technologies to improve performance.
• Coordinate with sales teams to align marketing activity with business objectives.
• Manage relationships with agencies, suppliers, and media partners where required.

Requirements

• 6+ years' experience in a digital marketing role.
• Strong understanding of SEO, PPC, social media, email, and content marketing.
• Experience using Google Analytics, Google Ads, Wordpress, LinkedIn Campaign Manager, Hubspot and SEO tools.
• Excellent copywriting and content creation skills.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Experience managing multiple campaigns and priorities simultaneously.
• Excellent communication and stakeholder management skills.
• Knowledge of marketing automation.
• Experience creating marketing funnels, lead nurturing and customer journey optimisation.
• Proven experience developing and optimising marketing funnels, lead nurturing programmes, and customer journeys to maximise lead generation, conversion, and customer retention.

Benefits

• Performance-related bonus opportunities.
• Ongoing professional development and training.
• Opportunity to shape and grow the digital marketing function.
• A collaborative and innovative working environment.
• 20 days holiday plus 8 UK bank holidays, plus 1 extra day per year of service (up to 25 days).
• Company pension and private medical insurance.