Responsibilities

• Lead the Paid Social/Affiliates Execs to deliver best-in-class activations, overseeing the structure, creation and optimisation of campaigns. Ensuring activity is aligned to business objectives and performance targets.
• Work with the Media Agency to help shape our Display/YouTube strategy including Programmatic and Native.
• Ensure campaigns are pacing and performing to plan, proactively working with teams to delivery agreed KPIs within budget.
• Support with the fielding of creative production and supply
• Responsible for overseeing all measurement strategy associated with the aforementioned channels, including reporting (weekly, quarterly, channel related and creative focused), in addition to tracking and tagging.
• Work alongside the Head of Digital Marketing & Marketing Effectiveness to develop forecasting and performance models (eg. conversions, revenue) to inform planning, optimisation and decision making.
• Manage the programme for test & learn across channels ensuring results are statistically significant and taking learnings to ensure continuous campaign improvements.
• Support the Head of with slideware production for senior team presentations and business reviews with their associated channels.
• Line manage Paid Social and Affiliates Executives, providing clear direction, prioritisation, coaching and performance management
• Support development of team capability, ensuring best practice, learning and progression across channels

Requirements

• Strong hands-on experience (4+ years) in Paid Social (including Meta, TikTok and Reddit), as well as Display, Programmatic and YouTube experience with a particular focus on direct response/performance campaigns for direct-to-consumer businesses.
• Working knowledge of various major Display Side Platforms (e.g., YouTube, DV360), Native platforms (e.g., Taboola, Outbrain etc.) and other 3rd party programmatic solutions (e.g., Google Campaign Manager, DoubleVerify etc.)
• Experience managing campaigns against clear KPIs and budgets, using data to drive optimisation across the major Paid Social, Display and Native channels.
• Strong analytical capability, including forecasting, experimentation and performance analysis to offer recommendations for optimisation or opportunities for further testing.
• Solid technical understanding and a head for numbers to create practical and value models (Conversions, Revenue) and performance forecasting
• Experience managing agencies and/or external media partners
• People management experience, including coaching and performance development
• Strong Microsoft Excel skills are essential and experience using analytics tools such as Adobe or Google.
• Good understanding of platform pixels, how they collect data, and how they can be used to optimise activity and build audiences.
• A data-driven mindset and the ability to strategise with cross-functional teams.

Preferred

• Affiliate marketing experience, either via direct relationships or via networks (e.g. Awin, Webgains).
• Organic Social/influencer experience.
• Experience with Customer Data Platforms (CDPs).
• Experience managing end-to-end finance & procurement processes.
• Higher maths background/expertise (regression analysis etc).

Benefits

• cinch and rewards
• cinch’s benefits programme sees that our people are supported both in and out of work. That’s what a faff-free life is all about.
• We offer: - Competitive salaries and bonuses - A company pension scheme - Private Healthcare (Bupa) - An Employee Assistance Programme - Access to trained mental health first aiders - Enhanced maternity, paternity, and adoption leave