Responsibilities

• Execute CHE's marketing strategy across all digital channels — web, social, email, paid search, display, and video
• Manage the content pipeline end-to-end: brief, review, schedule, and publish content across every CHE platform and brand
• Deploy and optimise digital advertising campaigns (Meta, Google, LinkedIn, TikTok) to hit acquisition, engagement, and enrolment targets
• Report on marketing performance weekly and monthly — turning data into actionable insight and insight into growth
• Work with our AI-powered content and analytics tools to scale output while protecting brand integrity
• Partner with the Digital Content Manager, Admissions Manager, and wider team to drive student acquisition, retention, and community growth

Requirements

• Proven experience as a Digital Marketing Manager, Growth Marketer, or similar hands-on execution role
• Strong hands-on expertise in paid advertising (Meta and Google as a minimum) with demonstrable ROAS results
• Excellent content and campaign management skills across multiple channels and formats
• Data-driven mindset — fluent in Google Analytics, campaign dashboards, and performance reporting
• Excellent written communication and copywriting skills with strong attention to brand voice

Preferred

• Experience in education, healthcare, or complementary medicine sectors
• Familiarity with ActiveCampaign, Thinkific, or similar marketing automation and LMS platforms
• Working knowledge of AI tools for marketing (ChatGPT, Claude, Midjourney, video AI)

Benefits

• Casual dress
• Company events
• Company pension
• Cycle to work scheme
• Gym membership
• Health & wellbeing programme
• Private medical insurance
• Sick pay
• Work from home