Responsibilities

• Plan and manage digital marketing campaigns across website, email, social media, SEO, paid ads and influencer activity.
• Build and maintain a monthly content and campaign calendar.
• Coordinate content creation for product launches, seasonal campaigns, promotions and customer engagement.
• Review SEO content, blogs, product/category content and website copy before sign-off.
• Work with SEO/content specialists to improve organic visibility and website performance.
• Manage or oversee email marketing activity, ideally using Klaviyo.
• Support customer retention through email flows, segmentation, repeat-purchase campaigns and lifecycle marketing.
• Attend paid advertising meetings with agencies and review campaign performance.
• Track digital marketing KPIs including traffic, revenue, conversion rate, ROAS, email performance and customer retention.
• Work closely with e-commerce, product, creative and operations teams to ensure campaigns are delivered on time.

Requirements

• Minimum 5 years’ experience in digital marketing, ideally within e-commerce, retail, D2C, FMCG, lifestyle, homeware, gifting, baking, food, beauty or consumer products.
• Strong understanding of e-commerce marketing and online customer journeys.
• Experience with content planning, campaign scheduling and digital campaign execution.
• Good understanding of SEO and ability to review SEO content before approval.
• Email marketing/CRM experience; Klaviyo experience is highly desirable.
• Experience working with paid ads or paid media agencies.
• Understanding of influencer marketing or creator partnerships.
• Comfortable using GA4, Google Search Console, Shopify analytics or similar reporting tools.
• Able to manage multiple priorities and work with cross-functional teams.
• Commercial mindset with focus on revenue, traffic, conversion and customer retention.

Preferred

• Shopify experience.
• Klaviyo experience.
• Experience in product-led e-commerce.
• Experience managing freelancers, agencies or small marketing teams.
• Experience creating reporting dashboards or marketing performance reports.