Responsibilities

• The Digital Marketing Manager - 3rd Party Partnerships (3PP) & Publishers position is an individual contributor role that leads the strategic planning, execution, and optimization of 3rd Party media partnerships with premium publishers, editorial outlets, and content partners.
• This role owns the partnership channel's strategy end-to-end, driving growth through annual planning, partner negotiation, budget ownership, and data-driven performance analysis.
• This role works cross-functionally with Brand, PMO, Creative, and Enterprise Marketing teams to ensure partnerships are fully resourced and integrated with broader marketing priorities.
• In addition to internal collaboration, this role serves as a key point of contact for external 3P partners and agencies, guiding their strategic contribution and ensuring partnership excellence.
• A day in the life...
• Direct agency and content partners in developing annual RFPs, providing target audience details, seasonal briefs, and key priorities to guide long-term partnership strategy
• Lead annual planning and development of content wireframes, and create, maintain, and optimize the 3PP strategic framework to guide partnership criteria and investment
• Own budget allocation by partner and optimize overall program spend to align with business objectives and maximize ROI
• Plan and lead half-yearly partner summits to align on priorities and set the agenda for upcoming campaigns
• Own Print media strategy and end-to-end execution, ensuring alignment with the broader 3rd Party Partnership portfolio and full-funnel business objectives

Requirements

• Bachelor's degree in marketing, business, advertising, or a related field
• 8+ years of experience in partnership marketing, media, PR, or brand marketing, including strategic planning and partnership oversight
• Demonstrated experience developing and negotiating relationships with media, editorial, or content partners (e.g., publishers, agencies, talent) at a senior level
• Proven track record of leading partnership negotiations and developing criteria for evaluating and onboarding new partners
• Strong data fluency with the ability to translate partnership performance data into insights and strategic recommendations

Benefits

• Medical/Vision, Dental, Retirement and Paid Time Away
• Life Insurance and Disability
• Merchandise Discount and EAP Resources
• This position may be eligible for performance-based incentives/bonuses. Benefits include 401k, medical/vision/dental/life/disability insurance options, PTO accruals, Holidays, and more.