Digital Marketing Lead

Responsibilities

• Strategy- Support the Head of Marketing in developing and delivering the UK digital marketing strategy, identifying opportunities to grow brand awareness, customer acquisition, engagement and sales across digital channels.
• Campaign Planning & Execution- Lead the planning, delivery and optimisation of digital marketing campaigns across paid and owned channels.
• Paid Media & Agency Management - Work closely with our external agency to manage and optimise PPC activity whilst owning Paid Social content and performance internally. Monitor performance, challenge recommendations and ensure budgets are being used effectively to maximise POAS.
• Team Coordination- Provide day-to-day guidance and oversee a Digital Apprentice’s workload. Work closely with internal teams and external suppliers to ensure digital marketing is integrated into wider commercial activity and that teams understand the role digital can play in the driving business performance.
• Content Creation- Work closely with our Digital Apprentice and in-house design team to develop creative assets across digital channels. Lead on the ideas and, where appropriate, create or brief video, static and other digital content for paid and owned channels.
• E-commerce & Website – Collaborate with the e-commerce and wider marketing teams to ensure digital campaigns and content effectively support online trading activity, product launches and the customer journey.
• Performance & Analytics- Monitor and report on campaign performance using analytics tools, providing actionable insights to improve ROI.

Requirements

• 4+ years of experience in digital marketing, ideally in retail or e-commerce B2C environment
• Strong understanding of digital channels including Paid Media, Social, Email Marketing and CRM.
• Experience working with agencies and cross-functional teams.
• Proficiency with tools such as Google Analytics, Google and Meta Ads (ideally Shopping and ASC+ campaigns), Canva and email marketing platforms.
• Excellent communication and organisational skills.
• Creative mindset with attention to detail.
• Ability to thrive in a fast-paced, startup-like environment.

Benefits

• Generous staff discount