Digital Marketing Generalist

Troy, MI (Hybrid)

$50K/yr – $85K/yrMid Level3+ years expFull time

Posted 3 weeks ago

Job Summary

Own content operations and cross-channel digital marketing tasks, from CMS updates and SEO to reporting and social media management.

  • Manage publishing and QA across CMS content
  • Support SEO, analytics, and monthly reporting
  • Coordinate cross-functional tasks across marketing channels

Job Description

Responsibilities

  • Write short-form messaging for blog posts, website updates, email snippets, and content blocks across a variety of tones.
  • Support basic SEO tasks such as keyword usage, metadata, alt text, formatting, and content optimization.
  • Optimize existing content for clarity, usability, and on-page SEO fundamentals.
  • Perform light keyword research to support content updates and recommendations.
  • Update websites through CMS platforms (e.g., WordPress) including publishing content, updating pages, and supporting basic site maintenance.
  • Pull basic performance data from analytics dashboards (GA4, social insights, reporting tools) to support monthly/quarterly reports.
  • Create and manage paid media activities in Google, Linkedin, and Meta
  • Assist in preparing monthly/quarterly reporting by pulling metrics, identifying simple trends, and summarizing insights.
  • Implement simple on-page updates such as title tags, meta descriptions, header formatting, and internal linking.
  • Collaborate with team members to support day-to-day execution across multiple marketing tasks.

Requirements

  • Bachelor’s degree in Advertising, Marketing, Communications, Public Relations or relevant field or equivalent experience.
  • Excellent communication skills.
  • Ability to work creatively while managing a consistent workload.
  • Ability to build rapport and have a positive attitude.
  • Ability to work within a creative team environment.
  • Self-driven, time management and planning skills in a fast-paced environment.
  • Comfortable navigating Google Analytics (GA4) and pulling performance metrics.
  • The ongoing drive to push the creative envelope and keep up with the latest digital trends.
  • Willingness to learn and be adaptable to change.
  • Strong organizational, time management, and analytical skills.

Benefits

  • We offer several medical plan options with SSDM contributing to premiums, plus dental and vision coverage.
  • 401(k) Retirement Plan
  • Access to multiple 401(k) plan types, with a company match of up to 3% of your contributions. Available after your 90 days of employment.
  • Time Off
  • Paid Time Off (PTO): 15 days annually, available after 90 days of employment.
  • Paid Holidays: New Year’s Day, Good Friday, Memorial Day, Independence Day, Labor Day, Thanksgiving, Christmas Eve, and Christmas Day.

Salaries

Posted range

$50K/yr – $85K/yr

Taken straight from the job posting.

See all SS Digital Media LLC salaries

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Digital Marketing Generalist

SS Digital Media LLC · Troy, MI · Hybrid