Responsibilities

• Develop and execute comprehensive SEO strategies to improve search engine rankings and increase organic traffic.
• Optimize website content, structure, and technical elements using tools like HubSpot to enhance user experience and search visibility.
• Carry out keyword research, on-page optimisation, link building, and technical SEO fixes.
• Plan, build, and launch Google Ads campaigns across Search, Performance Max, Display, and re-marketing.
• Manage campaign budgets day-to-day, controlling cost per click and cost per lead while maximise ROI.
• Conduct keyword and audience research, write and test ad copy, and build out negative keyword lists to eliminate wasted spend.
• Set up and maintain conversion tracking across Google Ads, Google Analytics, and HubSpot so every lead is attributed correctly.
• Run structured A/B tests on ad copy, landing pages, and bidding strategies, and report on results.
• Optimise landing pages for quality score, relevance, and conversion rate in partnership with the wider marketing team.
• Monitor and analyse website and campaign performance using Google Analytics, Google Search Console, and Google Ads reporting.

Requirements

• Strong understanding of SEO best practices, including keyword research, on-page optimisation, link building, and technical SEO.
• Hands-on experience creating, managing, and optimising Google Ads campaigns, including Search and Performance Max.
• Confident managing a paid media budget and reporting on spend, cost per lead, and return on ad spend.
• Working knowledge of conversion tracking and attribution across Google Ads, Google Analytics 4, and Google Tag Manager.
• Proficiency in the HubSpot CMS platform for website updates and content management.
• Excellent analysis skills using tools like Google Analytics to interpret data and inform strategy adjustments.
• Skilled in copywriting with the ability to craft clear, engaging content and ad copy tailored for B2B audiences.
• Knowledge of social media management platforms to coordinate campaigns across multiple channels effectively.
• Competence in AI for basic image editing and visual content creation.
• Familiarity with Microsoft Office suite (Excel, PowerPoint) for reporting and presentations.

Preferred

• Google Ads certification (Search and/or Measurement).
• Experience running paid search in a B2B or considered-purchase environment with longer sales cycles.

Benefits

• Company events
• Company pension
• Free parking
• On-site parking