Responsibilities

• Manage day-to-day social media activity and community engagement to engage a variety of audiences and help maintain the reputation of the Trust.
• Create and deliver high quality marketing content for the Trust’s digital channels to increase usage of the parks, attendance at events and awareness of the Trust.
• Support the Marketing Managers to plan and deliver marketing campaigns and initiatives.
• Optimise performance and accessibility of our website, booking systems and other digital channels.
• In this varied role, you’ll be responsible for the day-to-day running of our social media channels, creating high quality content to engage a variety of audiences.
• Working as part of a small team, you will collaborate and support on a range of marketing campaigns and initiatives that inspire people to visit, explore, and enjoy our parks.

Requirements

• Experience working on social media, including content creation and community engagement.
• Excellent written and verbal communication skills.
• Basic understanding of SEO and experience in maintaining websites/ using CMS platforms.
• Adept at using design tools to create marketing materials (e.g. Canva or Adobe Creative Suite).
• Familiarity with tools such as Google Analytics, Meta Business Suite and email marketing systems.
• Strong IT skills, proficient using Microsoft 365.
• Videography skills including shooting and editing.

Preferred

• Experience running paid social advertising (e.g. Meta, Google, YouTube).
• An understanding of CRM platforms.
• Experience working with marketing agencies.
• Knowledge of accessibility best practices in digital marketing.

Benefits

• Generous and flexible annual leave provision which includes: 25 days plus bank holidays (pro-rata)
• Accrue up to 3 additional days for each full year of service
• Option to buy and sell up to 5 days of annual leave each year
• Flexible bank holiday policy to allow choice in which religious holidays you observe
• Salary sacrifice schemes for: Cycle to Work
• Electric Cars
• Ikea (homeware) and Curry’s (electronics)
• Excellent contributory Pension Scheme with up to 10% employer contribution
• Medical cash plan
• Free eye tests