Digital Marketing Executive

Glasgow, UK (On-site)

Salary Not AvailableMid LevelPermanent

Posted 6 days ago

Job Summary

Own and optimize multi-channel demand generation from campaigns and outbound outreach, leveraging ads, social outreach, email, video content, and CRM to convert inquiries into customers while tracking results and iterating weekly.

  • Lead generation and campaign execution across Google Ads, LinkedIn, email, and social media.
  • Manage relationships with business owners, follow up quotes, and report weekly metrics.

Job Description

Responsibilities

  • Plan, build and run digital campaigns that bring in business enquiries
  • Manage Google Ads and track what’s working
  • Find and approach business owners and decision-makers through LinkedIn and social media
  • Create short, eye-catching videos and content for social channels
  • Build email campaigns to new prospects and existing customers
  • Use AI and automation tools to work faster and smarter
  • Keep every lead organised and up to date in our CRM
  • Follow up enquiries and quotes by phone and email
  • Speak with business owners and turn interest into new customers
  • Report on results each week, including leads, cost per lead and new customers won

Preferred

  • Experience with any of these would be a bonus: Google Ads, LinkedIn, social media, CRM, email marketing, video content, AI tools or B2B sales. You don’t need all of them, and no waste industry experience is needed, since full product training is provided.

Benefits

  • Company pension
  • employee discount and referral programme

Salaries

Digital Marketing median pay in the United Kingdom

£38K/yr

Most pay falls between £31K and £50K. Based on 138 salaries.

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Digital Marketing Executive

Koicoms Payment Services · Glasgow, UK · On-site