Responsibilities

• Plan, create, and manage content across Instagram, Snapchat, and other relevant social platforms
• Run and optimise paid ad campaigns on Meta Ads (Facebook/Instagram), tracking performance and ROI
• Manage and integrate marketing efforts with our Shopify store (product promotions, tracking, landing pages, etc.)
• Identify and reach out to gyms, training centres, and fitness studios to arrange meetings and introduce the brand for potential partnerships/stockist opportunities
• Represent the brand at fitness expos and trade events across the UK and Europe (occasional travel required)
• Monitor analytics across platforms and report on campaign performance, adjusting strategy as needed
• Stay current on fitness/gymwear industry trends and competitor activity

Requirements

• Proven experience in digital marketing, ideally within fashion, fitness, or e-commerce
• Practical knowledge of Instagram and Snapchat marketing/content strategy
• Experience running and optimising MetaAds campaigns
• Familiarity with Shopify and integrating marketing tools/apps within it
• Confident communicator, comfortable approaching and pitching to businesses (gyms, studios) in person or via phone/email
• Willingness to travel occasionally for expos and events across the UK/Europe
• Self-motivated, organised, and able to manage multiple projects at once
• A genuine interest in fitness/gymwear is a big plus