Digital Marketing Executive

Hemel Hempstead, Luton, UK (Hybrid)

£35K/yr – £42K/yrMid Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own the ecommerce growth mix across paid search, paid social, email flows, SEO, and product feeds, with weekly data-driven testing and CRO priors.

  • Paid channels: manage Google and Meta campaigns with agency coordination and ongoing optimization.
  • Lifecycle channels: own Klaviyo flows and segmentation to drive activation and retention.
  • Optimization and data: connect SEO, feed quality, and analytics to surface test ideas and measure impact.

Job Description

Responsibilities

  • Day-to-day management of paid campaigns across Google Ads (Search, Shopping, Performance Max) and Meta. Optimization, budget management, bid adjustments, and negative keyword work - coordinating with our paid media agency on strategic restructure work
  • Klaviyo email marketing - campaign sends, flow optimization, list management, segmentation
  • On-page SEO - titles, meta descriptions, product and category page copy
  • Product feed maintenance in Shopify and Google Merchant Center - title quality, custom labels, attribute completeness, performance bucketing
  • Weekly performance reporting with clear insight on what’s working, what isn’t, and what to test next
  • Conversion rate optimization - A/B testing on product and category pages, particularly mobile.

Requirements

  • 3-5 years hands-on e-commerce digital marketing experience.
  • Strong working knowledge of Google Ads, GA4, Meta Business Suite, Klaviyo, and Shopify.
  • Comfort with data - you can build a pivot table, interrogate GA4, and form a view from a data set.
  • Self-starter mindset. You’ll be the one in-house person who knows what’s happening across channels day-to-day.
  • Clear written communication for performance reporting and agency briefs.
  • E-commerce experience essential. Auto industry experience helpful but not required.

Preferred

  • Auto industry experience helpful but not required.

Benefits

  • Free On-site Parking
  • Company Events & Parties
  • Complimentary Team Lunch every 6 weeks
  • Hybrid Working - WFH 1 day a week
  • 3:30pm Friday Finishes Throughout the year
  • Fruit provided & fully stocked soft drinks fridge
  • Employee Discount
  • Casual Dress
  • Company Pension
FIXRA logo

FIXRA

FIXRA is a UK-based company selling high-quality car parts, accessories, DIY tools, lubricants and fluids.Since 2014 FIXRA has specialised in automotive aftermarket parts, accessories, and tools. In 10 years we have sold over 1.6 million items to over 1 million customers across the UK.Our extensive portfolio includes over 4,000 products spanning multiple categories.-------------FIXRA LIMITED6 The Cubic Estate, Eastman Way, Hemel Hempstead, HP2 7DUFor more details, please, visit www.fixra.com or call 0203 8593 292

4 employees (1 in marketing)

Traffic Signals

Monthly Visitors
25.5K
Traffic Source Mix
Search
59.9%
Direct
14.9%
Referral
5.2%
Paid
14.5%

Headcount Trend

Current headcount: ~4

Marketing Team

Marketing Team Size
1 (25% of company)