Responsibilities

• Develop and implement SEO strategies aligned with client objectives, KPIs and commercial goals.
• Conduct technical SEO audits and provide clear, prioritised and actionable recommendations.
• Undertake keyword research, competitor analysis, market research, search-intent analysis and SERP analysis.
• Monitor and improve organic rankings, visibility, traffic, conversions, lead generation and other agreed performance measures.
• Produce regular client reports and explain campaign performance clearly in relation to agreed KPIs.
• Build strong client relationships and act as a key day-to-day point of contact.
• Work closely with developers, designers and content teams to ensure SEO best practice is implemented.
• Support website launches, migrations, technical improvements and CMS changes.
• Identify opportunities for client growth, including relevant additional SEO, content, website or wider digital marketing services.
• Use AI tools to support research, content planning, SERP analysis, reporting and workflow efficiency.

Requirements

• At least two years’ experience managing SEO campaigns, ideally within an agency or multi-client environment.
• Strong understanding of technical, on-page and off-page SEO.
• Experience conducting technical SEO audits and translating findings into practical recommendations.
• Confident use of Google Analytics 4 and Google Search Console to assess performance and identify opportunities.
• Experience with keyword research, competitor analysis, search intent and SERP analysis.
• Experience using SEO platforms such as Semrush, Ahrefs, SE Ranking, Screaming Frog or comparable tools.
• Strong analytical and problem-solving skills.
• Experience producing performance reports linked to traffic, rankings, leads, conversions or commercial outcomes.
• Ability to explain technical concepts clearly to clients and non-technical stakeholders.
• Experience managing multiple projects, deadlines and priorities.

Preferred

• Experience using Google Tag Manager and Looker Studio.
• Working knowledge of HTML, CSS and JavaScript.
• Experience supporting website launches, migrations, redirects or technical QA.
• Experience with local SEO, e-commerce SEO, content optimisation or content strategy.
• Experience with PPC or wider digital marketing activity.
• Understanding of ethical link acquisition, digital PR or content-led authority building.
• Practical experience using AI tools such as ChatGPT, Claude or Gemini for research, analysis, content planning or workflow improvement.
• Experience developing prompts, repeatable processes or automated workflows.
• Awareness of answer engine optimisation, AI-assisted search and evolving SERP formats.

Benefits

• Salary of £30,000–£35,000 depending on experience, with annual salary reviews.
• Hybrid working opportunities and flexible start and finish times.
• 25 days’ holiday plus bank holidays, increasing with length of service.
• Company pension scheme.
• Dedicated time for learning, innovation and professional development.
• Annual training budget and access to industry-leading SEO and AI tools.
• Opportunities to attend relevant SEO, AI and digital marketing conferences and events.
• Clear career progression opportunities within the digital marketing team.
• A varied portfolio of clients across multiple sectors.
• Direct collaboration with in-house SEO, design, development and digital marketing specialists.