Digital Marketing Executive

Responsibilities

• Plan, schedule and publish approved content across Auriens and Draycott digital channels, including LinkedIn, Instagram, email and website.
• Maintain the shared content calendar across both brands, keeping activity coordinated and on track.
• Upload and update approved content on both websites using the CMS.
• Assist with email marketing campaigns: building, testing, deploying and reporting.
• Coordinate digital assets, copy, imagery and approvals between internal teams and external agency partners.
• Capture informal content across the Auriens residence (interiors, details and everyday moments) to maintain a consistent visual presence between campaign shoots.
• Support basic SEO hygiene across uploaded content: page titles, meta descriptions, image naming and internal links.
• Pull regular reports across website, social media, email and campaign performance, and help turn data into clear, useful summaries for the Marketing Managers.
• Help maintain organised digital asset libraries across both brands.
• Monitor social media comments, messages and engagement, escalating where needed.

Requirements

• At least three years of experience in a marketing, digital, content or social media role.
• Good working knowledge of social media platforms, in particular LinkedIn and Instagram.
• Experience using CMS platforms, email marketing tools, social scheduling tools or analytics dashboards.
• Strong written communication skills and excellent attention to detail.
• Solid organisational skills, with the ability to manage deadlines, assets and approvals across multiple projects.
• A proactive, practical approach and genuine willingness to get involved across different areas of the marketing function.
• Confidence working with internal stakeholders and external agencies.
• Ability to work comfortably across two brands with different audiences, tones and priorities.
• Experience coordinating content with internal teams and external partners in a fast-moving environment.
• Comfort with basic analytics or reporting tasks to inform marketing decisions.

Preferred

• Experience in luxury, hospitality or property.
• Experience capturing casual content at events (photography, short-form video or social storytelling).
• Basic understanding of SEO principles.
• Experience supporting email marketing or CRM activity.
• Experience pulling and interpreting reports from Google Analytics, Meta, LinkedIn, email platforms or similar tools.
• Basic image editing or asset formatting skills.