Responsibilities

• Primarily Dereham-based, with some flexibility for home working. Occasional UK travel will be required.
• Support the Senior Digital Marketing Manager in delivering the overall marketing strategy and plans.
• Manage and update company websites, including content and eCommerce areas, as well as the Product Information Management (PIM) system. Collaborate with agencies and developers on front- and back-end improvements.
• Support with optimising the website customer journey and user experience to maximise engagement and conversion rates.
• Work closely with the marketing agency to support the delivery of SEO and GEO strategies.
• Develop and utilise data-driven insights and reporting to track performance, measure success, and drive continuous improvement in conversions and engagement.
• Support the delivery of digital projects and campaigns focused on lead generation and increasing marketing-qualified leads (MQLs).
• Analyse campaign performance, evaluating results and identifying opportunities to enhance effectiveness.
• Manage the email marketing calendar and automated lifecycle journeys, including building, testing, deploying, and reporting on campaigns, with clear recommendations for optimisation.
• Maintain accuracy and consistency across digital platforms and marketing data.

Requirements

• Experience with CMS Platforms, email marketing tools and testing/CRO Platforms
• Sound knowledge of Google Analytics
• Strong IT & Microsoft Excel skills

Preferred

• Knowledge of Sitecore, Pardot (Marketing Cloud Account Engagement) and Salesforce
• Knowledge of Salesforce
• Basic HTML skills
• Marketing background and/or necessary qualification

Benefits

• 25 days annual leave + bank holidays
• Company Sick Pay (after qualifying period)
• We offer a fun and lively atmosphere and casual dress code
• Holiday purchase scheme
• Full training and continuous support with your team
• Cycle to Work scheme available
• A market leading company pension
• Life insurance
• Employee rewards and discounts through Perks at Work
• Option to join Health Care Cash Plan

Other

• Please note this is a fixed term contract for 12 Months.