📍 New York, NY (Hybrid)
IAB – Interactive Advertising Bureau

If you’re someone who lives at the intersection of data, performance marketing, and storytelling and you know how to turn audiences into action this role is for you.

At IAB, we’re not just running campaigns, we’re driving the audience engine behind some of the most influential events in digital media.

We’re looking for a performance-first marketer who knows how to optimize, test, and scale someone who sees email not just as a channel, but as a revenue driver.

💥 What You’ll Be Doing

You’ll own how we acquire, engage, and convert audiences across our entire event portfolio:

Leading performance marketing strategies that drive event registration and revenue
Owning email marketing end-to-end, segmentation, personalization, automation, testing, and deliverability
Optimizing the full funnel—from awareness to conversion
Working across channels (email, web, paid, CRM) to maximize performance
Using data to continuously refine, improve, and scale campaigns

You’ll play a critical role in powering flagship industry moments like ALM, NewFronts, PlayFronts, and more.

📌 Sample of Daily Responsibilities

• Develop and execute digital and content marketing strategy for event products
• Own and optimize email marketing strategy, including campaign planning, segmentation, personalization, and lifecycle automation
• Build, test, and optimize campaigns, including subject lines, creative, CTAs, and send strategies
• Test new digital channels and strategies to support marketing plans
• Project manage marketing deliverables with cross-functional teams and external partners
• Manage marketing budgets, track campaign results, and suggest improvements
• Prioritize audience development through segmentation, personas, and voice for digital targeting
• Evaluate funnel and channel performance and optimize conversion across email, landing pages, and registration flows.
• Analyze, develop, and present attendance updates to leadership

🔥 Who This Role Is For

This is for someone who:

Thinks in funnels, performance, and conversion
Knows how to turn data into action
Is fluent in email marketing, segmentation, and lifecycle strategy
Loves testing—subject lines, creatives, timing, channels
Can operate both strategically and in execution
Is energized by owning outcomes, not just tasks

You’re not just running campaigns, you’re driving results.

💡 What Makes You Stand Out

Strong background in performance marketing and demand generation, with the ability to analyze, optimize, and scale campaigns
Deep experience with email platforms + CRM integrations and marketing tools such as HubSpot, Salesforce, Google Analytics, and social media platforms
Proven ability to analyze, optimize, and scale campaigns
Comfortable working cross-functionally and managing multiple priorities, and translating data into clear, actionable insights
Strong communicator who can translate data into insights
Ability to create and adapt marketing assets using tools like Canva, with working knowledge of WordPress and/or HTML/CSS

🌍 Why You’ll Love IAB

We team up. Work with some of the most innovative people in the industry
We are purposeful. Strategic, thoughtful, and intentional in how we operate
Everybody sweeps. No task is too small—we get it done
We lead the future. We shape what’s next in digital advertising
We encourage curiosity. Learn, test, and push boundaries
We embrace all voices. Collaboration drives better outcomes
We stay hungry. “Good enough” is never enough

🎯 The Opportunity

If you want to:

👉 Own a high-impact performance channel
👉 Drive real revenue through marketing
👉 Work on industry-defining events
👉 Be part of shaping the future of digital media

This is your seat.

About IAB

The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. We work with 700+ leading companies across media, brands, and technology to set standards, drive innovation, and educate the industry.

We are a proud equal opportunity employer committed to building a diverse and inclusive workforce.

Digital Marketing Evangelist & Subject Matter Expert (SME)

This job is no longer accepting applications

Original Job Description