Digital Marketing & Content Specialist

Responsibilities

• Create and edit engaging video, photography, graphics, social posts and Stories.
• Plan and manage content across Instagram, Facebook, TikTok and X (formerly Twitter).
• Develop campaigns around new magazine releases, pre-orders, celebrities, musicians, special editions and trending topics.
• Manage paid social advertising across Meta (Facebook & Instagram), TikTok, X and other relevant platforms, including budgets, targeting, testing and optimisation.
• Build relationships with fan groups, fan pages, influencers, creators and online communities, identifying opportunities for collaborations and partnerships.
• Create and support email marketing campaigns, e-commerce promotions and product launches.
• Apply practical SEO, including keyword research, on-page SEO and content optimisation.
• Maintain a marketing and content calendar, coordinating multiple campaigns, deadlines and priorities, and react quickly to relevant celebrity, music, entertainment and social trends.
• Monitor and report on campaign spend, traffic, conversions, sales and ROI/ROAS, using performance data to improve results.
• Explore AI and new creative technologies to improve content and marketing performance.

Requirements

• Minimum 3 years’ relevant professional experience in digital marketing, social media, content creation or a related role.
• Strong hands-on content creation skills, including video, photography and graphics.
• Experience managing social media for a brand or business.
• Proven hands-on experience managing paid social advertising across Meta, TikTok, X and other relevant paid social platforms.
• Experience managing campaign budgets, targeting, creative testing, optimisation and ROI/ROAS.
• Good understanding of campaign tracking, UTMs, attribution and performance measurement.
• Practical SEO experience, including keyword research and content optimisation.
• Understanding of influencer marketing, fan communities and audience engagement.
• Confident using creative tools such as Canva, CapCut, Adobe Photoshop, Adobe Express or similar.
• Highly organised, with strong attention to detail and the ability to manage multiple campaigns, tasks and deadlines simultaneously.

Preferred

• Experience with Shopify, Omnisend or GA4 is desirable, although experience with comparable e-commerce, email marketing or analytics platforms will also be considered.