Responsibilities

• Lead video strategy and creation for Marketing and Customer Success, with additional support for Human Resources projects, to strengthen G-W’s digital marketing presence and support key G-W titles and customers.
• Create and edit approximately 50 promotional and Customer Success videos per year for key titles and customers, including product commercials, monthly webinar recordings, company presentations, and online product demos for use across web, e-mail, and social media campaigns.
• Develop landing pages, PowerPoint presentations, webinars, and promotional collateral that support marketing campaigns, customer engagement, and sales enablement.
• Provide state adoption marketing support by creating targeted outreach materials aligned to adoption opportunities and market needs.
• Manage and grow the Goodheart-Willcox YouTube channel by overseeing content publishing, channel organization, content discoverability, and reporting

Requirements

• Bachelor’s degree required
• Minimum of five years of marketing and/or sales experience with progressively increasing responsibilities required
• Working knowledge of contact management software, such as HubSpot, and social media platforms required
• Proficiency in Adobe Premiere Pro, Excel, PowerPoint, YouTube, and Microsoft Teams
• Strong English language, grammar, and usage skills sufficient to create marketing content that meets Goodheart-Willcox Marketing standards required
• Marketing and sales experience in educational publishing is a plus
• Graphic arts experience and proficiency with Adobe InDesign is a plus

Preferred

• Marketing and sales experience in educational publishing is a plus
• Graphic arts experience and proficiency with Adobe InDesign is a plus

Benefits

• Employee Stock Ownership Plan – a retirement plan that is 100% company funded
• 401(k) with a company match
• 3 Medical plan options
• 2 Dental plan options
• Vision plan
• Generous Paid Time Off
• Wellbeing Program
• Cariloop – a Caregiver Concierge
• Pet Insurance
• Employee Assistance Program