Responsibilities

• Develop and implement comprehensive marketing campaigns tailored to B2B audiences, utilizing channels such as social media, email marketing, and digital advertising
• Manage content creation including blog posts, website updates, and social media posts, ensuring alignment with brand voice and SEO best practices
• Optimize website content using WordPress and improve search engine rankings through effective SEO strategies
• Coordinate with cross-functional teams to plan and execute marketing projects on time and within scope using project management tools
• Analyze campaign performance using Google Analytics and other analysis tools; prepare reports to inform future strategies
• Oversee social media management across platforms, engaging with followers and growing online presence
• Manage digital advertising campaigns via Google Ads, monitoring budgets, keywords, and ad performance for maximum ROI
• Utilize Adobe Photoshop for creating compelling visual content that enhances marketing materials
• Support email marketing initiatives by designing campaigns, segmenting audiences, and tracking engagement metrics
• Lead efforts in B2B marketing initiatives to strengthen relationships with corporate clients and partners

Requirements

• Proven experience in digital marketing or content management roles, preferably within a B2B environment
• Strong understanding of SEO principles and experience with tools like Google Analytics and Google Ads
• Proficiency in WordPress for website content management and updates
• Skilled in Adobe Photoshop for visual content creation & graphic design
• Excellent copy writing abilities with a focus on engaging storytelling and clear messaging
• Familiarity with social media management platforms and strategies for audience growth
• Ability to manage multiple projects efficiently using project management software; strong time management skills
• Knowledge of Microsoft Office Suite (Excel, PowerPoint, Word) for data analysis and presentations
• Effective communication skills in English; ability to collaborate across teams seamlessly
• Demonstrated leadership qualities with the ability to manage campaigns independently while working within a team setting

Benefits

• Company pension