Content and Digital Marketing Executive

Bath, Bath and North East Somerset, UK (On-site)

£29K/yr – £31K/yrMid Level2+ years expFull time

Posted 3 days ago

Job Description

Responsibilities

  • Plan, create and schedule content across Instagram, Facebook and LinkedIn; shooting and editing plenty of it yourself
  • Look after our online community day to day, answering messages and comments
  • Build and send email campaigns to both consumer and trade audiences
  • Keep the website fresh: blog posts with news from the farm, marketing tools for our trade hub
  • Support product launches, seasonal campaigns and partnerships from first idea through to final report
  • Get out to trade shows, sampling days and customer events, and come back with the content to share
  • Help put together trade materials, POS, brochures and posters, alongside our designer
  • Track how it’s all performing, and use what you find to make the next campaign better
  • You’ll own your area, but you’ll also be working and collaborating with sales, design, farming, production and the wider team

Requirements

  • Around two to four years in a marketing role, in-house or agency
  • Strong copy writing. You can find the story in a field of cows and make people care about it
  • Hands-on social media experience, including shooting and editing your own videos, and happy to be in front of the camera as well as behind it
  • A self-starter. Our social channels, emails and trade hub will be yours to own, and we’re after someone who spots the content opportunity and goes out and gets it, rather than waiting to be briefed
  • Confidence with email platforms, a CMS and analytics, we use Klaviyo, HubSpot, Meta Business Suite, Shopify and GA4, but we’d rather have someone who picks things up quickly than someone who’s used our exact stack
  • A genuine interest in the numbers. You like knowing whether something worked, and you’re happy being measured on it
  • Organised, with several projects and deadlines on the go at once
  • A full driving licence and your own transport
  • Food, farming or drinks experience is a bonus rather than a must. Curiosity is the must.

Preferred

  • Food, farming or drinks experience is a bonus

Benefits

  • 20 days’ holiday plus bank holidays, with extra days for long service
  • Pension contribution
  • Dedicated charity day
  • Enhanced parental pay
  • Training available for career development
  • Subsidised Ice Cream

Salaries

Posted range

£29K/yr – £31K/yr

Taken straight from the job posting.

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Content and Digital Marketing Executive

Marshfield Farm Ice Cream | B Corp™ · Bath, Bath and North East Somerset, UK · On-site