Responsibilities

• Manage and develop the company’s social media presence across platforms such as Instagram, Facebook, LinkedIn and other relevant channels
• Create engaging social media content and manage content calendars
• Design marketing visuals, graphics and advertising creatives
• Create and edit short-form video content for social media and digital campaigns
• Develop marketing campaigns designed to generate leads and business opportunities
• Build and optimize landing pages, lead generation funnels and conversion journeys
• Plan, launch and optimize Meta Ads and Google Ads campaigns
• Monitor campaign performance, analyze results and recommend improvements
• Develop email marketing and lead-nurturing campaigns
• Create professional sales presentations, brochures, marketing documents and other sales-support materials

Requirements

• Previous experience in digital marketing, communications, social media or a related field
• Strong written and verbal communication skills in English
• French language skills or bilingual English/French ability are a strong plus
• Strong understanding of social media marketing and content creation
• Experience with Meta Ads and/or Google Ads
• Experience creating marketing visuals and branded content
• Ability to create and edit video content
• Familiarity with tools such as Canva, Adobe Creative Suite or similar platforms
• Understanding of landing pages, lead generation and sales funnels
• Organized, creative and comfortable managing several projects simultaneously

Preferred

• Experience or a strong interest in one or more of the following industries would be a plus: Franchising and franchise development; Hospitality; Restaurants, bars and food & beverage concepts; B2B services; SaaS / technology platforms; Entrepreneurship and business development
• Experience with CRM, email automation or marketing automation platforms is also a plus.

Benefits

• Flexible schedule
• High level of autonomy and creative freedom
• Exposure to both the franchise and hospitality industries
• Opportunity to participate in the development of a growing SaaS platform
• Potential to evolve into a full-time marketing position as the company expands