Digital Marketing Analytics Manager

Responsibilities

• Marketing Analytics: Ownership and maintenance of UK&I Reporting Suite across Digital Marketing channels such as Paid Search, Social and others.
• Google Cloud Engineering: Responsible for the creation, maintenance and validity of our Google Cloud database via BigQuery and similar programs.
• Strategic Projects: Key analytics contact for strategic data projects relating to the UK Digital Marketing Tech and Reporting Stack.
• Marketing Effectiveness: Support the wider Digital Team to ensure that data is used effectively and efficiently via initiatives such as testing and attribution.
• Insights Generation: Work alongside internal and external stakeholders to generate actionable insights for the wider Digital team, ensuring analytics is at the forefront of what we do.

Requirements

• You have proven experience working with Google Marketing Platform products or similar digital marketing and analytics technologies.
• Familiarity with tag management solutions such as Google Tag Manager or Tealium allows you to support accurate tracking and measurement across digital channels.
• You'll bring strong knowledge of coding principles and best practices, with the ability to apply technical solutions to business requirements.
• Proven success using Python and SQL enables you to manipulate, analyse and interpret complex datasets with confidence.
• Strong communication skills help you build effective relationships with stakeholders across different teams, countries and levels of technical understanding.
• You thrive in fast-paced environments and can adapt quickly to changing priorities while maintaining a high standard of accuracy and delivery.

Benefits

• Personal benefits: Attractive remuneration, discretionary bonus schemes, generous travel benefits, extensive health & well-being support, and more.
• Flexible working: Work is something you do, not somewhere you go. We encourage a healthy work-life balance with a dynamic working environment.
• A career to shape: Access the TUI Learning Hub to level-up and reach your ambitions.
• Broaden your network: We champion intercultural collaboration and provide opportunities to work on global projects and teams.
• Community: Get involved with incredible local charity and sustainability initiatives like the TUI Care Foundation.