Responsibilities

• Track and monitor key performance metrics daily and weekly; highlight changes, risks and opportunities to marketing and commercial stakeholders.
• Build and develop new reporting and analysis to help the marketing teams understand drivers of growth and return on investment.
• Leverage the data lake and diverse data sources to provide actionable business intelligence.
• Use cross‑platform reporting to give a holistic view of marketing performance and support strategic decisions.
• Develop deep understanding of customer personas, workflows, and role-specific needs to inform tailored marketing strategies.
• Gain in‑depth knowledge of PEI product offerings across revenue lines to guide targeted marketing efforts.
• Collaborate with Data, Technology, Product, Editorial and Events teams to input to product developments and tech changes for all PEI content.
• Identify ways to improve user volume, experience and usage of websites while protecting engagement and retention.
• Work with Asset Class marketing teams to improve inbound traffic and conversions and build outbound programs for TAM audiences.