Responsibilities

• Design, implement, and maintain tracking setups across client websites, apps and third-party platforms.
• Build, manage and optimise Google Tag Manager containers, including custom HTML tags, triggers, and variables.
• Implement and maintain server-side tracking solutions (sGTM), managing data streams, event routing, and vendor tags.
• Set up and manage Conversions API (CAPI) integrations (e.g., Meta, TikTok), including event deduplication strategies to ensure accurate, non-duplicated conversion reporting across browser and server.
• Configure and QA data layers (working alongside our development team), debug tracking issues, and validate measurement accuracy.
• Translate business requirements into measurement plans and tagging specifications.
• Engage proactively with clients and internal stakeholders to present findings, manage expectations, and advocate for data-driven decision-making.
• Collaborate with developers, data teams and clients to ensure clean, reliable data pipelines.
• Produce clear, actionable reports and dashboards for internal teams and clients.
• Conduct multichannel performance analysis across paid, organic and owned channels, synthesising data from multiple sources to surface trends, identify opportunities, and inform campaign strategy.Stay current with changes in privacy and consent, platform policies, and the broader analytics ecosystem.