Digital Lead Generation Manager - Google and Facebook Ads - Fresno
Fresno County, CA (On-site)
Posted 8 days ago
Job Summary
Own and optimize paid lead-gen campaigns across Google Ads, Facebook lead ads, and related tracking; manage landing pages, SEO, and automation to turn clicks into booked appointments. You will be measured on cost per lead and booked appointments.
- Own end-to-end paid lead-gen campaigns
- Own measurement and optimization on cost per lead and booked appointments
- Leverage AI tools for copy, creative, and reporting
Job Description
Responsibilities
- Google Ads (Search, Local Services Ads, Performance Max): build, run, and optimize the account
- Facebook/Instagram lead ads: audiences, creative testing, lead forms, retargeting
- Tracking you can trust, from click to call, booked appointment, and sale (GA4, Tag Manager, offline conversions, call tracking)
- A weekly scoreboard: spend, cost per lead, cost per booked appointment, and what you're changing next
- Landing pages and follow-up automations that turn clicks into appointments
- SEO and Google Business Profile, so we win the free leads too
- Using AI tools to write ad copy, make creative, and build reports faster than an agency can
Requirements
- 5+ years running paid Google and Facebook lead-gen campaigns yourself, with results you can show us
- At least 2 years of lead-gen experience in home services or the trades (roofing, solar, HVAC, remodeling, plumbing)
- Comfort being judged on cost per lead and booked appointments, not likes and impressions
- A working knowledge of SEO and practical AI marketing tools
Preferred
- CRM experience (GoHighLevel or similar)
- call tracking
- ads that follow Special Ad Category rules for home services.
Salaries
Posted range
$60K/yr – $72K/yr
Taken straight from the job posting.
Marketing Team
This role is listed on SalaryGuide for informational purposes. SalaryGuide is not the employer, recruitment agency, or hiring representative for this position. Hiring decisions and the application process are managed by the employer. SalaryGuide will never ask candidates to pay to apply for a job or request bank details or identification documents as part of an application.
Digital Lead Generation Manager - Google and Facebook Ads - Fresno
Infinite Home Solutions · Fresno County, CA · On-site
