Responsibilities

• Develop and lead WellPower's digital and social media engagement strategy across platforms to grow visibility, brand alignment, and audience engagement.
• Evaluate and implement emerging digital tools, technologies, and trends to continuously improve reach and engagement.
• Supervise and provide leadership to two multimedia communication strategists responsible for managing the company's social media platforms and corporate website, ensuring consistent brand messaging, content quality, and timely updates.
• Lead digital analytics strategy, including oversight of Google Analytics, Google Tag Manager, Google Ads, Sprout Social, and platform‑native analytics.
• Provide advanced data interpretation, insights, dashboards, and trend reports for leadership, recommending actionable improvements and optimizations.
• Oversee the execution of social media and email marketing campaigns, including segmentation, testing, audience targeting, and performance analysis.
• Monitor KPIs across web, social media, CRM, and email to evaluate campaign performance and refine strategy.
• Provide leadership in maintaining and improving the organization's Microsoft SharePoint environment, ensuring strong content organization, governance, and compliance.
• Collaborate with IT, Communications, and operations teams to support intranet development and user experience.
• Manage vendor relationships related to digital tools, software, and creative support.

Requirements

• Bachelor's degree in communications, marketing, digital media, or related field.
• 3-5 years of experience managing digital communication programs, including at least 2 years in a leadership, supervisory, or team‑lead capacity.
• Proficiency in GA4/Google Analytics, Sprout Social, Google Tag Manager, Google Ads, CRM platforms, and analytics/reporting tools.
• Demonstrated experience developing digital strategy and analyzing cross‑platform performance.
• Familiarity with contemporary web design best practices and drag‑and‑drop webpage editors.
• Work Location: This role may be fully remote. If office space is needed, the employee is expected to work on-site three days per week in a designated workspace. Candidates must be in the Denver Metro Area.
• Shift/Hours: This is a Monday through Friday, 8-5 PM role. May require occasional evening or weekend hours.
• Physical Requirements: Ability to sit, stand, bend, and reach; operate standard office equipment including phone, computer, copier, printer, and scanner. Occasional lifting up to 50 pounds. Primarily office-based work. May require occasional evening or weekend hours.

Benefits

• For complete overview of our robust Benefits: https://wellpower.org/workplace-of-choice/