Digital Director, Central Communications

District of Columbia, USA (Hybrid)

$135K/yr – $150K/yrDirector/Executive8+ years expFull time

Posted 1 day ago

Job Summary

Own the end-to-end digital strategy and product development for New America\u2019s website and storytelling platforms, aligning editorial needs with audience growth, accessibility, and data-driven impact.

  • Lead development of the digital product roadmap and governance across stakeholders
  • Partner with editorial, research, and brand teams to translate insights into scalable digital solutions

Job Description

Responsibilities

  • Set the vision and strategy for New America’s website, digital publishing tools, audience-development channels, and data visualizations/interactive storytelling capabilities.
  • Develop and oversee a digital product roadmap that aligns organizational goals, audience needs, and available resources, while ensuring digital products adhere to best practices for accessibility, user experience, privacy, performance, and search visibility.
  • Lead product-development processes involving internal stakeholders and external vendors.
  • Identify opportunities to expand New America’s interactive storytelling and data-visualization capabilities in ways that increase the reach and impact of its research and policy ideas.
  • Evaluate New America’s digital systems on an ongoing basis and make informed budget, staffing, technology, and vendor recommendations to the VP of Content and Communications.
  • Lead the next phase of New America’s website strategy, ensuring that the site continues to evolve as an effective digital publishing, storytelling, and audience-engagement platform.
  • Develop and manage a website roadmap centered on audience growth, content discovery, usability, accessibility, and performance.
  • Partner with editorial, research, policy, development, events, and communications colleagues to understand their evolving needs and translate them into scalable digital solutions.
  • Manage relationships with web-development agencies and technical vendors, including project scope, budgets, timelines, deliverables, and performance.
  • Champion user-centered product development, incorporating audience research, usability testing, analytics, and staff feedback loops to inform continuous improvement.

Requirements

  • At least eight years of relevant professional experience, including at least three years managing staff.
  • Demonstrated experience developing and implementing an organization-wide digital strategy.
  • Significant experience leading digital product development, website management, web design, or a related function.
  • Experience managing and mentoring multidisciplinary staff and building effective, collaborative teams.
  • Demonstrated ability to develop product roadmaps, prioritize competing needs, and lead complex projects from planning through implementation and evaluation.
  • Working knowledge of HTML and CSS.
  • Familiarity with modern web-development technologies and frameworks, including JavaScript and React, and content management systems such as WordPress or Drupal.
  • Experience with Google Analytics or comparable analytics platforms and the ability to translate performance data into strategic recommendations.
  • Experience with project-management tools such as Asana, Trello, Jira, Monday.com, or similar platforms.
  • Knowledge of current user experience, user interface, web accessibility, privacy, and digital publishing practices.

Benefits

  • New America offers a highly competitive benefits package that includes health care, dental, and vision coverage; a generous retirement plan; paid time off; observes all federal holidays; and an office-wide closure between Christmas and New Year’s Day.
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New America

0.0 Glassdoor

We are dedicated to renewing the promise of America by continuing the quest to realize our nation’s highest ideals.New America is a new kind of think-and-action tank: a civic platform that connects a research institute, technology lab, solutions network, media hub, and public forum.We generate big, bold ideas as templates for change.We design and advance evidence-based public policies.We surface, share, and scale locally generated and tested solutions to public problems through a national and global network of public, private, and civic partners.We develop legal, political, and technological tools to build democratic capacity and enable solutions to grow and spread.We tell stories about what is happening and what is possible, to give Americans a window into what we are capable of achieving together and a vision of what a renewed America could and should be.

Founded in 1999
Washington, District of Columbia, USA
380 employees (49 in marketing)
0% recommend to a friend

Salaries

Posted range

$135K/yr – $150K/yr

Taken straight from the job posting.

See all New America salaries

Marketing Team

Marketing Team Size
35 (9% of company)
Median Tenure
1.1 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$1.2M
Last Raise
$1.2M
Grant, 5 years ago

Funding History

  • Jan 2021
    Grant
  • Jan 2014
    Grant • $1.2M

Traffic Signals

Monthly Visitors
317.8K
Traffic Source Mix
Search
51.2%
Direct
39.2%
Referral
7%
Social
1.9%
Paid
0.4%

Headcount Trend

Current headcount: ~382

Recent News

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Digital Director, Central Communications

New America · District of Columbia, USA · Hybrid