Responsibilities

• Create multimedia material for social platforms, web, email, and internal use, including short-form video, photos, graphics, Stories, Reels, and posts
• Showcase student experience, academics, athletics, residence life, student support, and mission-driven initiatives
• Capture day-in-the-life and behind-the-scenes moments across campus, clinical placements, service projects, and Oakland
• Interview students, faculty, alumni, and staff to gather authentic stories and perspectives
• Translate Carlow's Mercy values of hospitality, service, discovery, and sacredness of creation into human-centered storytelling
• Optimize posts and digital assets for SEO, AEO, and platform best practices
• Plan, create, and schedule posts for Instagram, TikTok, Facebook, X, LinkedIn, YouTube, and internal digital platforms
• Support always-on storytelling and campaigns tied to the student journey and major university moments
• Monitor comments, messages, and tags, respond appropriately, and escalate when needed
• Experiment with trends, formats, and platform features to keep Carlow relevant and competitive

Requirements

• Bachelor's degree in Marketing, Social Media, Digital Media, Graphic Design, or a related field, or equivalent experience
• Strong social media writing and editing skills across multiple audiences and platforms
• Portfolio required, with examples of original digital work across platforms
• Proficiency with tools such as:
• Short-form video editing tools
• Design platforms such as Canva, Adobe Express, or Adobe Creative Cloud
• Social media scheduling tools such as Sprout
• Understanding of current social media trends, platform behavior, and best practices
• Ability to create for digital signage and internal screens with concise messaging and strong visual hierarchy
• Ability to work on-site at Carlow's Oakland campus, including occasional evenings and weekends

Preferred

• Experience creating digital material in a mission-driven environment
• Familiarity with SEO and AEO best practices
• Experience as a student creator, ambassador, RA, or similar campus role
• Photography and videography experience
• Experience with CMS, email platforms, intranet systems, or digital signage systems
• Understanding of accessibility standards and ADA compliance
• Passion for human-centered storytelling

Benefits

• Carlow University is Devoted to....
• A culture of integrity, dignity and respect for all
• A strong commitment to social justice
• Ethical forward-thinking leadership
• Comprehensive medical, dental, vision, life & disability benefits package
• Tuition benefits for undergraduate and graduate programs
• Health Savings Account and Flexible Spending Account options
• Wellness and Employee Assistance Program
• Complimentary use of Carlow’s fitness center and amenities
• Carlow University is a comprehensive Catholic University situated in a culturally rich and diverse urban setting of Pittsburgh, Pennsylvania. Founded in 1929 by the Sisters of Mercy, an international community of Roman Catholic women with a mission to serve the poor, the sick, and the uneducated. Carlow is an institution grounded in the liberal arts while also offering strong professional programs, committed to engaging its community in a process of life-long learning, scholarship, research, and service. Degrees are offered at the baccalaureate, master's, and doctoral levels. Carlow University aims to provide transformational educational opportunities rooted in social justice for a community of learners, and to empower them to excel in their chosen work as compassionate, responsible leaders in the creation of a just and merciful world.